GENERAL INFO
What is public opinion?
a term that refers to the ideas and attitudes that most people hold about a particular issue or person.
Where does public opinion come from?
Family, education, media, peers, and life experiences.
What is opinion intensity?
How strongly someone feels about am issue.
How is public opinion measured
Through polls, Surveys and Focus groups
What makes a poll scientifically valid?
Random sampling, unbiased questions and sufficient sample size.
Why is public important in a democracy?
because it influences policy decisions and reflects the will of the people
Where does public opinion come from?
a person’s background ,the mass media, public officials, and interest groups.
Can public opinion be unstable?
Yes, especially if people lack information or interest
What is a poll?
the process of voting in an election.
What is a tracking poll?
A poll repeated periodically with the same group to measure changes over time
How do politicians use public opinion?
To shape their policies campaign strategies and communication with the public
Why do people often hold widely differing opinions about a particular issue or government action?
individual experiences, socialization, media influence, and the way information is framed
What does consensus mean in public opinion?
When most people agree on an issue
What is the role of a focus group in measuring public opinion?
A focus group gathers qualitative insights by discussing issues in a small group.
What is a benchmark poll?
An initial poll used to gauge support and awareness before a campaign begins.
Who uses public opinion data the most?
politicians, media and researchers
(T or F) A single event can shape someone's opinion?
True
What does divided opinion mean?
When the public is split on an issue.
Why is sample size important in public opinion polling?
A larger sample size generally leads to more accurate and reliable results.
What role does wording and phrasing play in polls?
They can greatly influence respondents answers.
What makes public opinion democratic?
It reflects the voice of the people and guides elected officials.
Can religion affect public opinion?
Yes
How do emotions influence opinions?
Can strengthen or change views on issues and candidates.
What role do question wording and phrasing play in polls?
Question wording can influence how respondents answer
What is push poll?
A poll designed to influence opinion rather than measure it, often using biased or leading questions.