GENERAL INFO
What is public opinion?
Views prevalent among the public.
What role does media play in shaping public opinion?
Sets agendas and frames issues.
What is the 3 features of Public Opinion?
Direction, Intensity, stability
What is a common method for measuring public opinion?
Opinion polls.
What are focus groups used for in measuring public opinion?
In-depth understanding of views.
How can public opinion impact society?
Influences policy and social trends.
How do personal experiences influence public opinion?
Direct impact on beliefs.
What is the direction of public opinion?
The positive or negative lean.
What is a sample in opinion polling?
A subset of the population.
How can social media be used to gauge public opinion?
Analyzing trends and sentiment.
What shapes an individual's public opinion?
Personal experiences and media.
How do politicians influence public opinion?
Through rhetoric and policy.
What is the intensity of public opinion?
The strength of feeling.
What is a margin of error in a poll?
The range of possible error.
What are the limitations of using social media for measuring public opinion?
Not representative of the entire population.
Why is public opinion important in a democracy?
It guides government decisions.
How does education affect public opinion?
Provides knowledge and critical thinking.
What is the stability of public opinion?
How much it changes over time.
Why is random sampling important in polling?
Ensures representation.
What is the bandwagon effect in polling?
Support for leading candidate.
Can public opinion be easily changed?
Yes, through persuasion and events.
What impact do interest groups have on public opinion?
Advocate for specific issues.
What is the salience of public opinion?
How important it is to people.
What are some potential biases in polling?
Question wording and sampling bias.
How do polls influence political campaigns?
Guide strategy and resource allocation.