Types Of PR Writing
What informs the media about a topic that needs public attention? It is also known as a press release.
What is a news release?
Give the term:
Put out all information at once instead of letting information trickle out.
What is the "Bandage" Approach?
How well the work is executed
What is Well-Performed?
True or False: The proper spelling is "smore"
False: S'more
What blends the lead-writing approach associated with the inverted pyramid? Remember the 5W's and 1H.
What is a media alert?
True or false: There is no difference in internal and external PR.
False
Organized attempt to create action or reaction
What is Prepared?
True or False: "Offseason" is the proper spelling
True
What alerts the media to breaking news items that affect the company? Something that is out of the ordinary.
You can craft the best possible message by doing the following three.
What is Support your claim, Present Information Clearly, and Have a heart?
Can gain insight as to what is working and what isn't
What is Responsive?
True or False: Snuck is the preferred past tense of sneak
False: Sneaked
What allows you to issue a statement that states your client’s position in the wake of the news?
What is a reaction release?
Give the term(s): To create the best possible message in a way that the audience can accept and understand it.
What is The goal of PR?
Taking intentional action and wanting a specific result
What is Deliberate?
True or False: It is "Jamaica rum"
True
What allows you to make statements regarding what will happen next when crisis strikes?
What is bad news?
Three reasons for why the media matters.
What is
1.Their audience becomes your audience,
2.Their Credibility Can Become Your Credibility,
3.Your understanding can become their understanding
PR communication must serve the sender and the receiver
What is Mutually Beneficial?
True or False: The term colander is preferred over strainer
False: The preferred term is strainer