Public Relations
What is Public relations?
the practice of presenting image and information.
People hired to manage client relationships with the media.
Publicists
Using facts to make your point.
What is a news release
Provides elements beyond the press release.
What is a media kit?
The first thing that the reader will see
What is hooking the reader
A story written to announce something newsworthy
Press Release
Individuals, businesses, government agencies, and non-profit organizations.
People who need PR/Publicists
Mimicking the news format with the most important information at the top with the least important in descending order.
What is using the inverted pyramid
Photography, press release, videos, print or web story
what are elements of a media kit.
Be free with adjectives and adverbs.
Subheading
Product recalls or industry accident
Crisis Management
Using well-chosen facts to tell the story without embellishments or exaggerated facts, risking reputation and reliability.
What is a good publicist.
The format used by professional journalists.
What is AP Style
A paid medium with the goal to move the audience to buy or do something.
Advertising
A motto or slogan for which the company is known
What is the company tag line
New products, new services, events, promoting an important person.
What is a press announcement
The person who writes ad copy
Copywriter
Avoiding exaggeration or embellishments
What are facts
Text with a lead paragraph that gets the point across quickly
Written Copy
Tell the audience why they need your product or company.
What are benifits
A new campaign or program
What is informing the community?
The person who receives a product sample or coupon
Editor or reporter
headline, subheading, illustration or photo, copy, request for action
Ad elements
Asking the audience to buy, do, try, or attend.
Requesting for Action
Photo, graphic, or illustration
What is the company logo or symbol.