WHAT IS PR?
The systematic effort to put out information in an attempt to influence public opinion is called:
What is PROPAGANDA?
Any group whom members have a common interest is called:
What is a PUBLIC?
The heart of proactive crisis management is called:
What is RISK ASSESSMENT?
The use of strategies and tactics to deal with publics via the Internet is called:
What is CYBER RELATIONS?
The gathering of information that includes products, history, staffing, budgets, reputation and mission is called:
What is CLIENT RESEARCH?
Acting as a liaison between an institution and the public is called:
What is MANAGEMENT FUNCTION?
A person, or public, that has an vested interest in an organization is called:
What is a STAKEHOLDER?
What is it called when communications strategies are identified and decisions are made before a crisis occurs:
What is DEVELOPING THE PLAN?
The networking of small, independent consultants linked together to form an organization is called:
What is VIRTUAL PR?
Fact gathering designed to help determine whether the plan met its goals and objectives is called:
What is EVALUATIVE RESEARCH?
The distribution of information that brings a person, place, or cause to the notice of the public is called:
What is PUBLICITY?
The ideal that different publics have different resources is called:
What is RESOURCE DEPENDENCY THEORY?
What is it called when an organization identifies and analyzes emerging trends and issues:
What is ISSUES MANAGEMENT?
The online news and social networking service where users post and interact and provides an opportunity to follow competitors is called:
What is TWITTER?
The gathering of information that asks what is the issue, and what stake we have in this issue is called:
What is PROBLEM/OPPORTUNITY RESEARCH?
The essential element of public relations where tactics are considered and built around the values and goals of the company is called:
What is PLANNED ACTIVITY?
In the communications model, where the communication originates is called:
What is a SOURCE?
The execution of crisis communications strategies is called:
What is RESPONSE?
The online social media networking service best used to gain customer insight, build brand awareness and create customer loyalty is called:
What is FACEBOOK?
Research that focuses on identifying publics important to the success of our organization is called:
What is STAKEHOLDER RESEARCH?
To promote in a sensational way is called:
What is HYPE?
The tool designed for ethical decision making is called:
What is the POTTER BOX?
During this stage of a crisis, an organization deals with the situation and its aftermath:
What is CLEAN-UP?
This video sharing website is used to kick off campaigns, respond to crisis and raise brand awareness is called:
What is YOUTUBE?
Plans designed to nurture on going important relationships are called:
What is STANDING?
The willingness to listen in order to serve as an early warning system and act as a devils advocate is called:
What is TWO-WAY COMMUNICATION?
Selective perception and retention is called:
What is PSYCHOLOGICAL RETENTION?
This stage is when the crisis becomes unavoidable:
What is POINT OF NO RETURN?
This platform conveys stories, and activates audiences:
What is INSTAGRAM?
These plans are designed to address a wide variety of situations that might arise:
What is CONTINGENCY?
The framing of a message is called:
What is SPIN?
What is it called when a receiver is not interested because it goes against their personal beliefs or opinion:
What is SELECTIVE EXPOSURE?
This stage is when signs are recognized and action is taken to avert or minimize a crisis:
What is WARNING?
Pages written on the Internet by individuals are called:
What is a BLOG?
These plans are designed to be temporary to address specific situations:
What is AD-HOC?
The discovery phase of the problem solving process is called:
What is RESEARCH?
In the Communications Model, the medium used to transmit the message is called:
What is CHANNEL?
What is RECOVERY?
A word or phrase used in social media to identify the message is called:
What is a HASHTAG?
The collaborative process where options are explored is called:
What is BRAINSTORMING?
The measurement phase is called:
People usually act in their self-interest; therefore, it is important to understand their self-interest. We do this by using ____________________ as a way to determine how some needs are greater than others.
What is MASLOW'S HIERARCHY OF NEEDS?
What is DUE DILIGENCE?
How many seconds does it take to spread a rumor online?
What is 8?
The outcome a public relations plan is designed to achieve is called:
What is a GOAL?
The execution phase of the process where directed messages to specific publics are created is called:
What is COMMUNICATIONS?
The average expressed behavioral inclination is called:
What is PUBLIC OPINION?
The event that if allowed to escalate and can damage operations, reputation, and the bottom line is called:
What is a CRISIS?
The platform used as an opportunity to preview products, provide behind the scene footage, give deals and discounts is called:
What is SNAPCHAP?
Specific actions designed to help organizations meet their objectives are called:
What is TACTICS?
The strategy phase of the problem-solving process is called:
What is PLANNING?
In Public Relations, the attempt to influence a person's actions through an appeal to their self-interest is called:
What is PERSUASION?
Crisis can bring opportunities. Name three:
What is .... HEROES ARE BORN, CHANGE HAPPENS, PROBLEMS ARE FACED, NEW STRATEGIES ARE CREATED, NEW COMPETITIVE EDGE APPEARS?
This platform that is considered more of a catalog of ideas is useful if the information is integrated with other social media sites is called:
What is PINTEREST?
Specific milestones that are measurable are called:
What is an OBJECTIVE?