PR Basics
PR Stands For...
What is Public Relations?
An official statement issued to media outlets to announce news, events, or updates about a company, organization, or individual.
What is a news release or press release?
What is Extra Large Public Relations?
Increased or improved Visibility, Credibility, Reputation, Market Positioning are the results from a strategic...
What is public relations campaign?
It builds lasting credibility, trust, and brand reputation over time.
How is PR a form of legacy marketing?
Publicity or exposure gained through non-paid means
What is Earned Media?
What is a byline?
A database of journalists and outlets
What is MuckRack?
When a brand's reputation is at risk this type of PR strategy is used.
What is Crisis Communications?
This type of digital strategy focuses on transactional exchanges.
What is link buildling?
SME stands for...
Who is Subject Matter Expert?
A collection of promotional materials designed to provide media outlets with essential information about a company (includes logos, relevant videos, bios, headshots, about us)
What is a media kit or press kit?
A request for journalists not to publish news until a specified time, often used when pitching an SME for an exclusive.
What is an embargo?
True or False: PR can help Attract Top Talent to a Brand.
What is True?
It increase website DA, searchability, AI search results, and organic search traffic.
What does digital PR do for a brand?
Responding to reporter's immediate requests and needs with quotes from an SME (reporter initiates.)
What is Reactive Pitching?
A short, tailored message to a journalist to propose a story idea.
What is a pitch?
Content created and controlled by a brand, like a blog, linkedin post, or website.
What is owned media?
Which one of these is PR not responsible for: 1. Decreased Customer Acquisition cost 2. Increased Brand Authority and Leadership 3. Filling the Sales Pipeline 4. Increased SEO and Searchability
What is Filling the Sales Pipeline?
PR focuses on brand sentiment, storytelling, and credibility, while link building targets ranking improvements.
What is the key difference between PR and link building?
Proposing original stories, thought leadership, or news to journalists to secure coverage.
What is Proactive Pitching?
Bio, headshot, experience, logos all on one page, to easily deliver to media, speaking, and podcasts.
What is a one-sheeter?
P2P stands for...
What is Pay to Play?
When we guide an SME about how to answer the media, and include Keywords and phrases this is called...
What is Media or Spokesperson Training?
A ________ is who a media relations specialist or publicist most likely builds a relationship with in the media.
What is journalist, reporter, producer, or editor?