Four Steps
In the Public Relations model of RPIE, which of the following is not a part of the acronym?
A) Planning
B) Implementation
C) Execution
D) Research
C) Execution
Which of the following are not a category of research?
A. Formal/evaluative
B. Primary/secondary
C. Qualitative/quantitative
D. Informal/interactive
D. Informal/interactive
Sara Bachez was a guest speaker for one of our class sessions. What is her line of work?
A) Human Resources Manager for a law firm
B) Professor at UCLA
C) Director and advocate for Children Now
D) None of the above
C) Director and advocate for Children Now
Which of the following below is situational theory of publics?
A.) Identify and segment publics based in their awareness, involvement, and action
B.)The way a message is presented can influence how people interpret it
C.) How the media influences the public’s perception of what is important
D.) People want to keep their costs low and their rewards high
A.) Identify and segment publics based in their awareness, involvement, and action
What program does Sac State promote that will provide an internship at the Capital?
A) Friendship Program
B) Fellowship Program
C) Internship Program
D) Delegate Program
B) Fellowship Program
What does SWOT stand for?
A. Strengths, weaknesses, opportunities, threats
B. Shop, work, opportunities, treats
C. Strengths, weaknesses, organization, threats
D. Structure, work, organization, tactics
A. Strengths, weaknesses, opportunities, threats
What type of research are you doing if you poll people about behavior changes after implementing a communication plan?
A. Informal
B. Formative
C. Secondary
D. Evaluative
D. Evaluative
What are the four types of supportive and non-supportive audiences?
Supporting, Latent, Antagonistic, and Evasive
General, Overall, Niche, and Specific
Advocate, Dormant, Adversarial, and Apathetic
Agreeable, Active, Opposing, and Definite
Advocate, Dormant, Adversarial, and Apathetic
What is the name of the process of persuasion that uses influential individuals to deliver information to the community?
A)Argumentative Persuasion
B) Influencing Agenda
C) Communication
D) Two Step Flow
D) Two Step Flow
Which best describes an Adversarial Stakeholder?
A) supportive and inactive
B) non-supportive and active
C) supportive and active
D) non-supportive and inactive
B) non-supportive and active
Which of the following best describes a SWOT analysis?
A) A financial tool used to calculate the profitability of a business by analyzing revenue and expenses.
B) A strategic planning method that evaluates the strengths, Weaknesses, Opportunities, and Threats related to a business or project.
C) A marketing technique that focuses on market segmentation and target audience analysis to enhance brand visibility.
D) A project management approach that tracks progress and assigns tasks based on the critical path method.
B) A strategic planning method that evaluates the strengths, Weaknesses, Opportunities, and Threats related to a business or project.
What research type matches this definition - Anecdotal or information gathered by convenience sampling?
Qualitative
Formative
Primary
Informal
Informal
Who applied social-scientific research techniques to public relations?
A.) John D. Rockefeller
B.) Ivy Lee
C.) Edward L. Bernays
D.) Samuel Adams
C.) Edward L. Bernays
Which theory says the way that a message is presented and can influence how people may interpret it?
A) Two-Step Theory
B) Framing Theory
C) Situational Theory Of Publics
D) Uses and Gratification Theory
B) Framing Theory
Which of the following is NOT an element of a measurable objective?
A. Time-Bound
B. How will it be measured
C. Opinion
D. Audience Specific
C. Audience Opinion
Which of the following is NOT a form of Evaluation in RPIE?
a. Planning and creating a communication plan.
b. Recording the # of people attending the event.
c. Informational interviews with the impacted group.
d. Creating a polling system for quantitative evaluation.
a. Planning and creating a communication plan.
Which is not an element of qualitative research?
A. Seeks to answer questions
B. Produces findings not determined in advance
C. Conducted on larger samples
D. Collects information
C. Conducted on larger samples
What are the four conditions of measurable objectives in planning?
1. Attention, Background, Condition, Degree
2. Audition, Behavior, Classics, Degree
3. Audience, Behavior, Condition, Devices
4. Audience, Behavior, Condition, Degree
4. Audience, Behavior, Condition, Degree
Jenny follows a news channel that only talks about climate change and environment issues, she is more aware and talks constantly about how it’s an issue. What theory shows how she is influenced by the media?
Agenda setting theory
Framing theory
Uses and Gratification theory
Social exchange theory
Agenda setting theory
In the situational theory of publics, what's the best strategy for a latent public?
A) empower through petitions, success storeys & surveys
B) Raise awareness
C) Elevate efforts via social media coverage, formal petition, support from student government
D) mobilize through forums; organize resources, advocate solutions
B) Raise awareness
Which of the following is a key benefit of using the Four-Step Process (RPIE) in strategic planning?
A) It ensures that all research is conducted informally for ease of collection.
B) It provides a powerful argument against undertaking initiatives without proven impact.
C) It eliminates the need for consistent messaging throughout a campaign.
D) It simplifies the planning phase by removing the need for measurable objectives.
B) It provides a powerful argument against undertaking initiatives without proven impact.
Which of the following is NOT a characteristic of quantitative research?
A.Results often include information the researcher didn’t know
B. Researchers receive responses to pre-set questions
C. Researcher can confirm or disprove information
D. It is a very structured method
A.Results often include information the researcher didn’t know
Which of the following would be an example of using framing theory when organizing a campaign to promote artificial intelligence usage in academics?
A. restating views of artificial intelligence from a cheat code to a tool for learning
B. polling students and professors about artificial intelligence in academics, and including all responses, even negative ones
C. sharing information about artificial intelligence usage in academics from a neutral perspective
D. segmenting students and staff based on their awareness and involvement in AI usage in academics
A. restating artificial intelligence from a cheat code to a tool for learning
What is the correct order of audience for Situational Theory of Publics?
A) Latent, Aware, Active, and Activist
B) Aware, Latent, Active, and Activist
C) Activist, Active, Aware, and Latent
D) Latent, Aware, Activist, and Active
A) Latent, Aware, Active, and Activist
Which definition describes social exchange theory?
A. People want to keep their costs low and their consumer base high
B. People want to keep their costs low and their spending budgets high
C. People want to keep their costs low and their rewards high
D. People want to keep their costs low and their residuals high
C. People want to keep their costs low and their rewards high