AP Style
The type of comma that's excluded from writing in Associated Press Style.
What is the Oxford comma?
What the acronym PRSA stands for.
What is the Public Relations Society of America?
The collection of materials -- including a press release and visuals -- that are put together by a public relations professional and sent to the media on behalf of a client.
What is a media kit?
A press conference is an example of this PR model.
What is the public information model?
The line of text in the first paragraph that includes the location of the client. FOR EXAMPLE: PITTSBURGH --
What is a dateline?
The way we refer to people after they've been introduced in the text by their full names.
What is by the last name only?
To build trust with the public by revealing all information needed for responsible decision making.
What is Disclosure of Information?
What is a pitch list (or a media distribution list)?
A publicity stunt is an example of this type of PR model.
What is the press agentry model?
The text at the end of a press release that gives a brief description of the client, its history, mission, etc.
What is the boilerplate?
How to write titles (including book titles, movie titles, song titles, etc.) in AP style.
What is in double quotes (not italics)?
To be faithful to those a PR professional represents is an example of this.
What is loyalty?
The text beneath a photo that describes what's happening in the photograph.
What is a photo cutline?
Referred to as "scientific persuasion."
What is the two-way asymmetrical model?
A press release's target audience.
What is the media?
Numbers below this figure that are typically spelled out in AP style.
What are numbers that are less than 10?
Supporting the right of free expression is an example of this ethical pillar.
What is fairness?
The aspect of PR that involves building relationships with local groups, including charitable organizations, schools, etc.
What is community relations?
A model that promotes two-way communication and open, honest feedback.
What is the two-way symmetrical model?
The way paragraphs should be written in press releases.
What is short?
A type of punctuation that's rarely ever used in AP style.
What is an exclamation point?
To protect a client's confidential information is an example of this pillar.
What is Safeguarding Confidences?
The aspect of PR that involves creating a strategy to help a client protect/defend its reputation and put its audience/consumers at ease.
What is crisis communication (or crisis management)?
The model PR professionals are likely to use most often when engaging with media.
What is the public information model?
A common error with client quotes in press releases.
What are quotes that don't include unique/fresh information that's appealing to media?