Public Relations: Tiktok

Background

100

What is Tiktok's parent company?

ByteDance

200

Under what name was Tiktok initially launched?

Douyin

300

Give a reason why the company may have decided to change the name when the app went international? 

Symbolizes time passing/ short form content

Easy to Remember

Fits the Platform’s Purpose

Brand Identity (Fun, dynamic)

400

Which company did Tiktok acquire?

Musical.ly

Nature of Crisis & Public Response

100

Which country initiated the ban on Tiktok?

India

200

What was the major crisis surrounding Tiktok?

Concerns about data privacy and national security concerns

300

How did word spread about tiktok's crisis? Give 2 ways

• Through Government Actions and Political Statements

• Social Media & Public Reactions

• Leaked Internal Documents & Whistleblower Reports

• International Bans and Their Ripple Effects

400

What was the public's reaction towards the crisis and threat to ban the app?

• Divided opinions

• Boycotts and app deletion

• Influencer backlash