Random
How to make news
How to create news
Social Media
Press Releases
100

The ___________ enables reporters to quickly access basic information about an organization, a product or event.

What is a fact sheet?

100

The local angle that is custom tailored for an individual media source is:

What is proximity?

100

The process of coming up with as many ideas as possible in a short amount of time.

What is brainstorming?

100

This social media platform is a great way to gain consumer insight, building brand awareness and creating customer loyalty.  

What is Facebook?

100

What is the value of a press/news release?

What is create awareness about ideas, situations, services, and products?

200

What is the value of a Media Advisory/Alert?

What is story angles, interviews, and visual elements?

200

Any situation or event that can affect a substantial amount of people.

What is significance?

200

A promotion to attract media attention.

What is Special Events?

200

This social media platform is a key tool for connecting with influencers, conveying stories, and interacting with audiences.

What is Instagram?

200

Basic information about a company is called?

What is a boilerplate statement?

300

There are three types of fact sheets.

What are company profiles, events, and product specifications?

300

Anything out of the ordinary that attracts the media and public attention.

What is unusualness?

300

What is the most common device for creating news?  Most often there is a winner.

What is a contest?

300

This platform is used to kick off campaigns, respond to crisis, test products and raise awareness.

What is YouTube?

300

The part of the press release that gives the reader a quick indication of what the release is about is called:

What is a headline?

400

These add interest and variety and often explain what you are promoting much better than words.

What is a photograph?

400

The most important characteristic that focuses on news that is current.

What is Timeliness?

400

Because public opinion is valued and much attention is given to what the public thinks about, this is a popular way of creating news.

What is polls and surveys?

400

This platform is used to integrate with other social media platforms as it serves as a link back to a web page.

What is Pinterest?

400

What is used within a release to support the information and bring credibility and personality to your release?

What is a quote?

500

When you begin to write, you need to take the time to ask yourself two important questions.

What is the Desired Outcome and Target Audience?

500

When an important person with star-power is involved.

What is Prominence?

500

Creating an event where the public and media can see how your product performs.

What is a product demonstration?

500

This new type of independent third-party endorser helps shapes audience through blogs, tweets, and the use of other social media platforms.

What is a Social Media Influencer (SMI)?

500

Where is the boilerplate statement placed in an online release?

What is after the ### and before the contact information?

600

What happens during the fine-tuning stage of the seven stages of the writing process?

What is proofread?

600

When a story is based on individuals.

What is human interest?

600

Hyped events that are creative and unusual.

What is a publicity stunt?

600

This platform provides an opportunity for creative messaging, previews, and behind the scene peeks, deals and discounts.

What is Snap Chat?

600

What symbol is used to mark the end of a release?

What is ### or -30-?

700

This is sent with the intent of selling a potential story and why it would matter to the editor and to the audience they service.  

What is a Pitch Story?

700

When two or more groups advocate different views and you participate in the conversation.

What is Conflict?

700

These spontaneous events is a way of creating news represents both human interest and conflict.

What is Rallies and Protests?

700

98% of the world's top brands have one or more of these accounts and use it one to six times a day.

What is Twitter?

700

Where is the boilerplate statement placed in a traditional release?

What is before "for more information" statement?