History and Origins of Public Relations
He is the founder of the circus and an important example of the press agent model of public relations.
Who is P.T. Barnum?
The textbook definition labels PR this kind of process.
What is strategic communication?
A system of ethics that emphasizes the quality of a person including honesty, generosity, and moral clarity.
What is virtue ethics?
These are Aristotle's three proofs, referring to logic, emotion, and credibility respectively.
What are ethos, pathos, and logos?
The inevitable contest between two firms over finite resources.
What is competition?
I have nothing, Queen of the Night, How Will I Know?, Higher Love, I Will Always Love You, I wanna dance with somebody
Who is Whitney Houston?
This biblical figure is credited with the promotion and branding of the early church.
Who is the Apostle Paul?
According to the textbook, this country has experienced the most growth in public relations of any around the globe.
What is China?
What is consequentialism?
These two organizations are among the largest polling organizations in the world with significant public access.
What are Pew and Gallup?
When two organizations turn their efforts against one another.
What is conflict?
I'm the Mac, Worth it, NBAYOUNGBOAT, Oprah's Bank Account, Yacht Club
Who is Lil Yachty?
His uncle was famed psychoanalyst Sigmund Freud. He was famous for his work on behalf of the American Tobacco Company, United Fruit, and the U.S. federal government.
Who is Edward Bernays?
According to the textbook public relation should be this meaning intentional.
What is deliberate?
The term coined by American civil rights attorney Kimberlé Crenshaw to refer to the multifaceted components of discrimination unique to dual identities.
What is intersectionality?
The theory that media don't tell consumers what to think but do tell them what issues to think about.
What is agenda setting?
The stage of the conflict management life cycle immediately after conflict begins.
What is the reactive phase?
Ice Cream, Pretty Savage, WHISTLE, Lovesick Girls, AS IF IT'S YOUR LAST, How you like that.
This 19th and 20th century American journalist, pioneered civil rights journalism and organizational advocacy on behalf of the NAACP and others.
Who is Ida B. Wells?
In millions, the number of estimated practitioners of public relations around the globe.
What is 3 million?
The system of ethics derived from the work of Immanuel Kant and emphasizing central maxims of behaving in a way that you would will your actions to be a universal law.
What is deontology?
The theory of mass communication that suggests how something is presented to the audience (called “the frame”) influences the choices people make about how to process that information.
What is framing?
The trend toward using external services or firms for public relations work rather than internal departments.
What is outsourcing?
Tug of War, Heavy Lifting, Money and the Ego, I Really Like You, Good Time, Call Me Maybe
Who is Carly Rae Jepsen?
The textbook credits him with using stone pillars to communicate with the public in 300 BCE
Who is Emperor Asoka?
This is the most popular term for public relations among Fortune 500 companies.
What is corporate communications?
The seven principles of public relations are derived from the work of this former AT&T Vice President.
Who is Arthur Page?
This type of appeal centers on what is in it for the audience.
What is appeal to self interest?
The range of conflict responses from pure advocacy to pure accommodation.
What is the contingency continuum?
Too Long, Digital Love, Harder, Better, Faster, Stronger, One More Time, Around the World, Get Lucky
Who is Daft Punk?
This anti-drinking group (1) distributed information kits and fact sheets to the press, (2) established coffee houses, (3) held demonstrations in front of liquor stores, and (4) went door to door to persuade voters to support prohibition.
What is the Women’s Christian Temperance Union (WCTU)?
This is the largest public relations firm in the world.
What is Edelman?
These are the three levels of influence from chapter 4.
What are advisory, compulsory advisory, and concurring authority?
This theory claims that mass media effects are increased when people cannot verify information through personal experience or knowledge but are highly dependent on the media for that verification.
What is media dependency theory?
The component of the recovery phase in which an organization makes a concerted effort to restore their public standing and reputation.
What is image restoration?
Change My Mind, Once Again, Good as Gone, Some Gave All, Achy Breaky Hart, Old Town Road (Not Lil Nas X)
Who is Billy Ray Cyrus?