Case Question 1
What is the main challenge that PUMA is facing in India?
Increased Competition
What is the core value that PUMA do in India?
To promote innovation, customer experience, and adaptability.
How did PUMA try to blend in their product and experiences with the locals in India?
Develop a product that is in collaboration with the local artist
"process of implementing the chosen strategy into action to achieve the corporate objectives" is the definition of?
Strategy Implementation
The risks that PUMA may face?
Evaluation and Mitigation Strategies
Strategies that PUMA implement in India?
New innovations, Customer experience, Integration of Technology, and Adaptibility
What type of mode of entry do they use in order to successfully access the market in India?
Alliance and partnership with the local artist
"Collaborations between two or more businesses that determine they can achieve their common goals more effectively." Is the definition of?
Global Alliances
One of the events and motivation that will lead PUMA to open a standalone stores in India is?
Relaxed restrictions on foreign direct investments
Features that PUMA implement in India?
F1 Simulator and PUMA X YOU
One of PUMA strategic Implementation Style is?
Providing extra experience in the store.
What is the other popular sports brand from Germany?
Adidas