Target Market
The 3 sections of a target market segment
Demographics
Psychographics
Geographics
The Marketing Mix
Logos are used to increase this in brands.
Brand recognition and loyalty.
What is a slogan exactly?
A short, catch phrase that becomes the company motto?
What our last project was focused on.
Packaging
Upper class, Middle class, Lower class
Socioeconomic status
A clearly identified segment of the market to which a company wants to appeal.
Target Market
A logo whose image is its name.
Pictoral
A type of slogan used that has repeating initial consonant sounds.
Alliteration
A brands slogan can change.
Yes - typically when rebranding!
Deals with the values and interests of a market
Psychographics
2 goals of the marketing concept.
Satisfy consumer needs/wants, and make a profit.
A logo whose name is their logo.
Word Mark
A type of slogan that can be a contradiction.
A paradox.
What is Watervliet's slogan?
"Every student. Everyday."
Markets are broken down into these
Segments
What are the 4 P's of marketing. List all 4.
Product, Price, Place, Promotion
An abstract design that becomes a company's signature logo
Iconography
A type of slogan that is humorous use of a word using two or more of its meaning.
Pun
What comes first, the product or the target market? Explain.
The market comes first. Without knowing who they are, you can't be sure of what they need.
Focusing on a markets education level, age, gender, race, and socioeconomic status
Demographics
What is P.O.D. stand for and what is it's purpose.
Point of Differentiation. Shows a point of change/improvement to a product to entice consumers.
This incorporates all of the 3 logo types and allows for the evolvement of the brand image. (Google does this!)
The Logo System
What two colors have been proven to increase action such as getting diners to eat quick and leave?
Orange and Red
When you can find something everywhere (studied in color psych)
Ubiquitous