Unit 1
The activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large.
What is Marketing?
People who use goods and services to satisfy their wants
What is Consumers?
A goal that helps you identify exactly what it is you want to achieve and know for sure when you’ve achieved it; a goal that is specific, measurable, attainable, results-oriented, and time-bound
What is SMART Goal?
An activity that involves delegating responsibility and assigning workers where they are needed
What is Volunteer Coordination?
What college team does Ms. Walker pull for?
What is Clemson?
A team or organization's attempt to communicate with and reward fans as they enter the sports venue
What is Walk-In Promotion?
Manufacturers who infuse their product with experience
What are Infusers?
Vendors; businesses from which other businesses buy goods or services
What is Suppliers?
Businesses or organizations that pay to associate their names or products with a sporting event
What is Sponsors?
What is Ms. Walkers favorite Batman Villian?
What is The Riddler?
The marketing of “full memberships” or complete season-long ticket packages to individuals or companies
What is Season Ticket Sales?
The division of a total market into smaller, more specific groups
What is Market Segmentation?
contains data that have already been collected for some reason other than the research project at hand
What is Secondary Research?
The general direction(s) in which people or events are moving
What is Trend?
Where did Ms. Walker go to college?
What is UNC Asheville?
Expenditures on a project or event that contribute to economic impact. Can be found in primary and secondary research.
What is Direct Impact?
Identifies physical and social characteristics
What is Demographic Segmentation?
are subjective—based on thoughts, feelings, opinions, and experiences
What is Qualitative Data?
An industry-specific publication
What is Trade Journal?
What NBA team does Ms. Walker pull for?
What is the Charlotte Hornets?
Emotional or rational reasons for buying which cause people to choose one business over the other
What is Patronage Motive?
Identifies why, how, and Identifies why, how, and when customers buy
What is Behavioral Segmentation?
An organization’s portion of the total industry sales in a specific market
What is Market Share?
are secondary data that already exist outside the organization
What is External Data?
What is the name if Ms. Walker's cat?
What is Lucy?