Show:
Persuasion
Personal statements
Ethos, Pathos, Logos, and Kairos
Ethos, Pathos, Logos, and Kairos 2
Ethos, Pathos, Logos, and Kairos 3
100

What is the definition of "persuade"?

Cause (someone) to believe something, especially after a sustained effort

100

What is a personal statement?

A written description of one's achievements, interests, etc., included as part of an application for a job or a place at university or college.

100

Ethos is...

Credibility appeal

100

Give an example of ethos

Example:

Salena Gomez's makeup line must be good since she's so popular.

100

How can you identify ethos?

  • Credentials and Expertise

  • Reputation and Authority

  • Character and Integrity

  • Use of Reliable Sources

  • Tone and Language

  • Connection with the Audience

  • Consistency and Logic

200

What is the definition of "Counter argument"?

An argument or set of reasons put forward to oppose an idea or theory developed in another argument.

200

What is an effective way to start a personal statement. 

Hook

200

Pathos is...

Emotional appeal

200

Give an example of pathos

Example:

Japan should no longer be on your bucket list because they have continued the barbaric practice of whaling

200

How can you identify pathos? Give 2.

  • Emotional Language

  • Vivid Imagery

  • Personal Stories, Quotes, Testimonials and Anecdotes

  • Appeal to Values and Beliefs

  • Dramatic Tone and Pacing

  • Visual and Sensory Details

300

What is the definition of "Rhetorical question"?

A question not intended to require an answer.

300

3 things that should be avoided in a personal statement.

  • Avoid clichés and generic statements.

  • Don’t repeat information found elsewhere in the application.

  • Avoid being overly modest or overly boastful.

300

Logos is...

Logical appeal

300

Give 2 examples of logos

Example:

You shouldn't smoke because 80% of lung cancer deaths are from those who smoke. 

300

How can you identify kairos? Give 3.

  • Relevance

  • Urgency

  • Context

  • Emotional Impact

  • Adaptability

400

3 reasons why knowing your audience is important

Tailored Messaging, Building Trust, Addressing Objections, Emotional Connection, Effective Communication Channels, and Cultural Sensitivity

400

What is the purpose of a personal statement?

They provide a chance to showcase individuality and stand out from other applicants.

400

Kairos is...

Timing
400

Give 2 examples of kairos.

Example:

We need to care more about climate change because the point of 'no return' is coming soon. 

400

Give 4 answers why ethos is important to persuasion.

  • Credibility

  • Trust

  • Authority

  • Character

  • Connection

500

3 traits that you can easily identify on a person to utilize in persuading them and how they are useful.

  • Age

  • Gender

  • Education

  • Occupation

  • Marital status

  • Parental status

  • Lifestyle

  • Hobbies/interests

  • Race (be careful with this one)

  • Socioeconomic status

500

3 tips for writing a personal statement.

  • Be honest and authentic.

  • Use specific examples to illustrate points.

  • Keep it concise and focused.

  • Proofread for grammar and spelling errors.

500

What's the difference between logos and ethos?

Ethos is more about who is saying it. Logos is about what is being said. 

500

How can you identify logos? Give 3

  • Facts and Statistics

  • Logical Reasoning

  • Examples and Analogies

  • Expert Testimony and Quotes

  • Cause and Effect

  • Definitions and Explanations

  • Comparisons

500

Give 5 answers why pathos is important to persuasion.

  • Emotional Engagement

  • Human Connection

  • Memory and Retention

  • Motivating Action

  • Complementing Logos and Ethos