Our team motto
One Team, One Goal
Iris Suede has these 3 skus
XC23
XRD23
XIN23
P.F. Candle Co. was founded in this year
2008
$11.43M
These 3 skus are our best performing by sales (not units) year-to-date
SC4
LCC4
SC11
Fall Classics launch date
Monday, August 18th
Your team's annual sales goal
$5.29M - ecomm combined
$584k - EP // $315.8k - SF // $332.8k BK
$2.98M - indie sales
$1.92M- key accounts
Mini Candle Gift Sets have these 3 skus and names
MCGS1 - Greatest Hits
MCGS2 - Gourmand
MCGS3 - HI-FI Collection
Whimsigoth launch date
Monday, September 22
Our annual comp goal
-0.34% YoY
Will accept "neutral" as an answer
Our Whimsigoth products have these skus and associated names
XC24 - Ancient Myrrh
XC25 - Cathedral Clove
XC26 - Silver Mist
BOTH launch dates for Mini Candle Gift Sets
WS - Monday, October 13
RT - Thursday, October 23
Our 3 Key Priorities in 2025
1) profitability
2) annual growth
3) domestic market saturation
These 4 products from the Classic Line will be produced through the end of the year then fully retired
SC19, SC28, IN19, RD10
The last year P.F. sales saw positive annual growth
In 2021, our sales grew 16% over 2020.
Since then our annual declines have been:
-15% in 2022
-15% in 2023
-5% in 2024