GOOAAAALL(S)
SKU FAQS
It's A Date
100

Our team motto

One Team, One Goal

100

Iris Suede has these 3 skus

XC23

XRD23

XIN23

100

P.F. Candle Co. was founded in this year

2008

200
The sales team's 2025 revenue goal

$11.43M

200

These 3 skus are our best performing by sales (not units) year-to-date

SC4

LCC4

SC11

200

Fall Classics launch date

Monday, August 18th

300

Your team's annual sales goal

$5.29M - ecomm combined

$584k - EP // $315.8k - SF // $332.8k BK

$2.98M - indie sales

$1.92M- key accounts


300

Mini Candle Gift Sets have these 3 skus and names

MCGS1 - Greatest Hits

MCGS2 - Gourmand

MCGS3 - HI-FI Collection

300

Whimsigoth launch date

Monday, September 22

400

Our annual comp goal

-0.34% YoY

Will accept "neutral" as an answer

400

Our Whimsigoth products have these skus and associated names

XC24 - Ancient Myrrh

XC25 - Cathedral Clove

XC26 - Silver Mist

400

BOTH launch dates for Mini Candle Gift Sets

WS - Monday, October 13

RT - Thursday, October 23

500

Our 3 Key Priorities in 2025

1) profitability

2) annual growth

3) domestic market saturation

500

These 4 products from the Classic Line will be produced through the end of the year then fully retired

SC19, SC28, IN19, RD10

500

The last year P.F. sales saw positive annual growth

In 2021, our sales grew 16% over 2020.

Since then our annual declines have been:

-15% in 2022

-15% in 2023

-5% in 2024