Advertising
A paid advertisement promoting a product or service
Commercial
The process of creating and promoting a brand identity.
Branding
Creations of the mind such as inventions, art, and symbols.
Intellectual Property
A company that supports an event or entity financially for promotion.
Sponsor
An app or website used to share content and connect with others.
Social Media Platform
A short advertisement aired during a program or broadcast.
Commercial Spot
The value and strength of a brand in the marketplace.
Brand Equity
Legal protection for original works like books, music, and films.
Copyright
The act of financially supporting something in exchange for promotion.
Sponsorship
Online tools and spaces where people interact and share content.
Social Media
A series of coordinated advertisements with a unified message.
Ad Campaign
How noticeable or recognizable a brand is to consumers.
Brand Visibility
A legally registered symbol, word, or phrase representing a company.
Trademark
A partnership where two brands collaborate on a product or promotion.
Co-Branding
A person who influences others’ opinions, often on social media.
Influencer
Marketing using digital channels like websites and social media.
Digital Marketing
A logo that clearly represents what a company does or sells.
Descriptive Logo
The owner of intellectual property who grants permission for its use.
Licensor
A cooperative relationship between businesses for mutual benefit.
Partnership
The number of times content is viewed by an audience.
Impressions
A pricing strategy where prices change based on demand or timing.
Dynamic Pricing
A logo that does not directly describe the product or service.
Non-Descriptive Logo
Payments made for the use of someone else’s property or work.
Royalties
A company involved in a marketing collaboration or promotion.
Partner (in a marketing sense)
Advertising meant to influence people subconsciously.
Subliminal Advertising