Wartime | Blitzscaling
what is the purpose/reason for wartime (generally)
Fending off an imminent existential threat by demanding strict adherence and alignment to our mission.
What is the overall mission/vision of project moonshot
We are investing in a fully mobile experience that guides the user dynamically to pass tests, improve grades, and feel confident.
What is our SaaS revenue goal for 2022
$4.5M
List the 3 main SaaS revenue levers that will be pulled
mobile
certs
black friday
What is our brand promise
pass every test on your nursing journey
what is OUR specific reason for wartime
Gross revenue projected -19% YOY
Subscribers at 2019 levels
What is our KCA and what is the Q3.5 goal
What CERT are we pursuing, what does it stand for, who is the audience, how we will deliver content
What is our one phrase strategy
what do we specifically run our company on (name 3)
We run our company on just a few principals
User Goal
Vision/Mission
Core Values
OKRs
Roles and Responsibilities
In our current iteration
PLG
CCMM
There are no EGOs at NURSING.com
what phase are we in of project moonshot - and what is the primary desired outcome
Fully mobile.
Dynamically guiding user.
Name 3 things we AREN'T doing NOW
NextGen
Adaptive Brain
Flashcards, Pre-Nursing, LPN
MKTG outside affiliates, content, paid
Success outside KCA
Hiring individual contributors
List two ways we will Improve KCA engagement by enabling content map integration and Improving User interactions
What do you sacrifice in Blitzscaling
Willing to sacrifice efficiency for speed, without waiting to achieve certainty on whether the sacrifice will pay off. Assembling that plane faster, then strapping on and igniting a set of jet engines while you’re still building the wings. It’s “do or die”.
List 3 of the objectives we have for Q3.5
Explain MKTGs OKRs and A priorities
List three points on dread on the hope/dread scale
What 3 innovations are required in Blitzscaling
business model
strategy
management
What is our main company objective for Q3.5
Embrace an 80/20, user-centric, growth-obsessed culture
What should EVERY OKR drive
KCA
User Goal
Hope/Dread
What is the user goal
I need a clear and concise way to understand key information to help me pass a test or improve a grade so that I can go from discouraged and stressed to motivated and passionate.