Market Research 101
What does margin of error tell you in a survey?
What is the range within which the true population value is likely to fall?
This term refers to the percentage of people who completed your survey out of everyone invited.
What is the response rate?
How many players are on a basketball team on the court at one time?
What is five?
This superstar launched the Eras Tour in 2023.
Who is Taylor Swift?
This sitcom followed six friends living in New York City.
What is Friends?
What is the term for a question that accidentally leads respondents to a certain answer?
What is a leading question?
What type of variable has no natural order - like eye color?
What is a nominal variable?
This NFL team won the most Super Bowls as of 2024.
Who are the Pittsburgh Steelers?
This artist released Un Verano Sin Ti in 2022.
Who is Bad Bunny?
This fantasy series based on George R.R. Martin’s books aired on HBO.
What is Game of Thrones?
This method explores the "why" behind behavior through small-group conversations.
What are focus groups?
This term describes when two variables move together but don’t necessarily cause each other.
What is correlation?
What sport features terms like “love,” “deuce,” and “ace”?
What is tennis?
This rapper's fans refer to themselves as “Barbz.”
Who is Nicki Minaj?
The highest-grossing movie of all time (unadjusted).
What is Avatar?
What is the process of making survey data demographically representative of a population?
What is weighting?
What is the name of the error type where you incorrectly conclude an effect exists when it doesn’t?
What is a Type I error?
Who is the only athlete to play in both a Super Bowl and a World Series?
Who is Deion Sanders?
This celebrity couple became known as “Bennifer” both in the 2000s and again in the 2020s.
Who are Ben Affleck and Jennifer Lopez?
This fictional wizarding school is the setting of a famous film series.
What is Hogwarts?
Name the measurement that indicates how consistently a question or scale performs.
What is reliability?
What statistical method reduces many variables down into key “components” or “factors”?
What is factor analysis?
Which country has won the most FIFA Women’s World Cup titles?
What is the United States?
This celebrity chef is famous for yelling at contestant's for under-seasoned dishes.
Who is Gordon Ramsey?
This film became the first non-English movie to win Best Picture at the Oscars.
What is Parasite?