Basics
The phase of SMP that Situation Assessment occurs
What is the first phase of SMP
This framework evaluates strengths, weaknesses, opportunities, and threats.
What is SWOT?
This analysis focuses on served markets, trends, drivers, and market attractiveness.
What is market analysis?
This deliverable summarizes insights in a concise executive-friendly format.
What is a key insights summary?
The primary purpose of Situation Assessment
What is "To gather current-state observations that inform next year’s plan"
This analysis looks at historical growth, profitability, and overall performance trends.
What is business analysis?
This analysis looks beyond current markets to identify adjacent growth opportunities.
What is adjacency analysis?
This output visually communicates strategic priorities on one page.
What is Strategy-at-a-Glance?
The type of thinking is used first to gather broad observations before narrowing focus.
What is divergent thinking?
This 80/20 concept separates businesses that do not share customers or competitors to uncover true economics.
What is separate unlike businesses?
Term that describes combination of primary research, secondary research, competitive intelligence, and customer insights.
What is Market intelligence?
This tool connects long-term goals, annual objectives, initiatives, and metrics.
What is the X-Matrix
Type of thinking that focuses on prioritizing insights by asking “So what?”
What is convergent thinking?
This type of analysis evaluates profitability and growth by customer, product, or market.
What is portfolio analysis?
This research includes interviews, surveys, focus groups, and journey mapping.
What is voice of the customer research?
This assessment identifies threats, likelihood, impact, and mitigation plans.
What is Risk Inventory?
The litmus test threshold that signals segmentation may be incorrect. (hint: customers overlap)
What is "when more than ~10% of customers overlap across segments"
VRIO assess...
What resources are valuable, rare, hard to imitate, and organized?
Porters 5 Forces (list them all)
What are “supplier power, buyer power, substitutes, new entrants, and rivalry."
This is what Situation Assessment directly feeds into for the next phase of strategy.
What are strategic priorities, financial forecasts, and the annual plan?