Types of qualitative data
A data source guided by a protocol, where questions to the participant are open ended. The order of questions may change.
What are Semi-structured interviews
Bounded study of an issue or problem.
What are Case studies
Bottom up research process – not testing a hypothesis but observing to lead to patterns.
What is Methodological
Background and experiences and how they may shape the study- and what you will do about that.
What is Positionality
A group interview.
What are Focus Groups
Study of shared values and beliefs of a culture.
What is Ethnography
Employs language of qualitative research.
What is Rhetorical
A type of qualitative data that requires attention to detail and careful eyes in a natural setting.
What are Observations
A type of qualitative study focused on the unique circumstances of an individual.
What is Narrative Research
Biases exist; research is value-laden so you need to make your biases explicit.
What is Axiological
An approach to coding where you pull terms from literature or theory and then look for examples of those terms in your data.
What is a priori coding
A type of qualitative data that is often easy to collect that may rely less on participants’ memories.
What is Document & Artifact Data
Very flexible type of qualitative study; best to consider when it doesn’t fit other types.
What is Generic Qualitative
Researcher may reduce distance between themselves and research.
What is Epistemological
Examining a social phenomenon in its real setting, not a lab.
What is Naturalistic
An advantage of this type of qualitative data is that it may be less influenced by your presence but you can view or watch it multiple times.
What is Image and Video Data
Focuses on getting to the essence or central core of an experience; participants are not bounded.
What is Phenomenology
Nature of reality, reality is subjective, multiple perspectives.
What is Ontology
An emphasis on learning how people make sense of their environment and experiences.
What is Interpretive