Project Management
What documents should be in a client's Marketing Folder in the Google Drive.
What software/tools can and should be used for your initial research assuming we don't have access to any of the client's information? And If we do have all access?
Ahrefs, AccuRanker, Keyword Planner, SERPS, GSC, GA4.
In a non-difficult area, how many pages/keywords can you target.
In a difficult area?
Non-Difficult, no more than 4.
Difficult, 1, possibility of 2.
What is CRO, why is it important, and what CRO strategies do we implement.
Conversion Rate Optimization
Improve the user experience
Forms on our target pages, CTA Buttons, Phone Number in the header, interlinking pages where applicable
Name the different types of anchor texts and the applicable uses.
Generics, branded keywords, CTAs, nakeds
Longtails, this will be longtail variations of the target keyword. This can be built up with any tier backlink as long as the referring domain distribution does not exceed 10%.
Exact Keyword, exact match keywords should only be reserved for high tier backlinks.
Account updates, research complete, onpage complete, report complete, replies to any PM questions etc...
Supervisor and PM should be tagged.
Who should we contact, and when should we contact them when onboarding a client and connecting their forms.
Michelle, if the client uses any other form software than Contact Form 7.
What aspects of a competitor should we look at and compare to our client.
UR/DR/Backlinks/ReferringDomains/
Content/Metas/Keyword Counts.
What are some important details in ChatGPT content prompting?
Location, Word count, Topic, any resources, Keyword, Company Name, any extra details you want in the content, and interlinking.
What are the different aspects we look at for site metrics when it comes to link ordering.
DR Distribution
Anchor Texts
Referring Domain Distribution
What is the difference between an SEO and DEV to SEO timeline.
45-60 Day DEV Period with Mock-ups, Build, and Transfer. The project manager typically has the SEO "initial call" when the site goes live. This starts the SEO campaign.
What functions/reports are the most important to evaluate for Google Search Console, GA4, and what are we looking at in the Portal.
GSC - Pages, Queries, and sort by clicks and impression growth.
GA4 - Traffic Acquisition, Conversions, Pages and Screens. (Organic vs Other Mediums)
Portal - conversions match GA4, and leads quality and quantity
What metrics from the Ahrefs reports make up the Initial Research spreadsheet, what is taken from the SERPs/Keyword Planner.
Backlinks, Referring Domains, DR, UR, KD, Volume
SERPS - Geographical top 10 competitors DR distribution
Keyword Planner - Local volume and map range.
At the beginning of completing On-Page, what should you take from the previous website, and what can you show a project manager if they ask what On-Page has been completed?
Sitemap, URL structure, etc...
Spreadsheet with documented edits and your drafted content.
If a client's site has almost no backlinks when signing, what would be a normal Month 1-6 Link Order timeline. Why would we order this way?
Month 1. Low Tier/Balveer
Month 2. Low Tier/Lower End Mid Tier/Balveer
Month 3. Mid Tier
Month 4. Mid-High Tier
Month 5. High Tier
Month 6. High Tier
We order this way to build up a balanced DR Distribution that should mimic the campaign competitors, however, we cannot order high tier immediately as this will be a red flag by Google and tank rankings.
What is the difference in a project task and grab-a-task. What are the different scenarios you would use each.
Project Tasks are for the SEO project and are typically assigned by yourself, a supervisor, or a project manager to do something within the account.
Grab-A-Tasks for DEV are for site edits that you are unable to complete, Grab-A-Tasks for SEO are for the content writer.
What tools/plugins in WordPress is the SEO department able and required to use to complete On-Page before creating any task for DEV.
Yoast, 301 Redirects, Elementor, Code Snippets.
What are the differences in a landing page, and a subdirectory. When should each be used, and how should budget be allocated if multiple exists.
Landing Page is a one off location home/service page for an area that is not big enough for a subdirectory or not a target.
Subdirectories are built out for larger areas that could benefit from the uses and include a homepage and service pages.
Monthly link budget should go to the target subdirectory pages and the other non-targets should be receiving Balveer backlinks.
Name the On-Page edits we make on a clients website.
Relevant Content
Metas
Featured Images
Alt Text
Schema/Hasmap
Natural URL
Interlinking
Subdirectories
CRO
What is the importance of including a Niche for your link orders.
The more relevant an article with your backlink is, the more likely Google will push your page up the rankings.
If a project manager Slacks you an important account update/something for you to complete for the account. What is the proper reaction?
You should tell the project manager to Chatter the update and create a task if applicable, and continue to update the thread in Salesforce if needed.
What is the process of creating a blog post assuming the client already receives them. Include EACH step.
1. Find a topic useful to the campaign that will bring traffic in.
2. Spin content in ChatGPT that follows SEO rules. Bonus if you give resources from competitors.
3. Find an featured image in shutterstock that will go with the blog post.
4. Compress the image file size down.
5. In the WordPress post section, duplicate and draft the new blog post.
6. Set your post title, meta title, meta description, slug, and featured image. (the one you downloaded and compressed)
7. Input your content either into the blog template, or into Elementor.
8. Review heading tags, metas, and everything else that could be wrong.
9. Publish.
Assuming research and core on-page are complete. What are the steps in building out a subdirectory?
1. Spin Content for the Location
2. Duplicate the core pages and swap out the content.
3. Publish the parent homepages and the subsequent service child pages.
4. Create custom menus and headers.
5. Create custom webpage schemas or local business schemas if they have physical locations.
If a page is tanking as far as rankings, traffic, and conversions, what should you do to fix the issue.
1. Reword metas and descriptions to realign with the target service.
2. Updating content, with industry research
3. Updating schema markups
4. Look for any CRO opportunities
5. Reindex the page
With the anchor text distribution that follows.
Wicked Clean Laundry
22.6%
laundry delivery service in boston
12.9%
https://wickedcleanlaundry.com/
12.9%
laundry drop off service in boston
12.9%
https://wickedcleanlaundry.com/boston/
6.5%
laundry drop off service
6.5%
delivery service for laundry
3.2%
How to Get Better Laundry Service in Boston – Wicked Clean
3.2%
3.2%
Empty anchor
3.2%
Eco-friendly Laundry Tips – Wicked Clean
3.2%
Wicked Clean
3.2%
Website
3.2%
Boston laundry service
3.2%
What would be your next months link strategy
1. Swap Balveer Anchors
2. Order more generics/longtail variations
3. Depending on budget, order a high tier link to one of the 6.5% anchors.