Qualitative approaches basics
Purpose & lived experience

Interviews
Focus groups & other methods
Analysis, rigor & trustworthiness
100

Qualitative approaches help us understand the __________ side of health geography.

Human.

100

What term describes how people experience their neighbourhood in everyday life?

Lived experience of place.

100

What is an interview?

A directed conversation about people’s experiences.

100

How many people are usually in a focus group?

6–12 people.

100

In qualitative research, data collection and analysis happen when?

At the same time.

200

Qualitative research focuses on meaning and lived experience rather than just what?

Numbers or measurements.

200

Which key idea refers to emotional connection to place (belonging, fear, pride)?

Sense of place.

200

Interviews are mainly used to explore what?

Individual experiences.

200

Who leads a focus group?

A moderator.

200

What does rigor mean?

Research is done systematically and is trustworthy.

300

What do quantitative methods usually show?

Where health problems are.

300

Name one factor that shapes lived experience of place.

Identity / culture / power / inequities.

300

Why are interviews good for marginalized groups?

They give them a voice.

300

Name one other qualitative method besides interviews and focus groups.

Observation / media analysis / visual methods / photovoice / drawings.

300

Name one type of qualitative analysis.

Enumerative / Investigative / Iterative.

400

What do qualitative methods explain?

Why health problems exist.

400

What does the clinic example show about healthcare access?

Access is more than distance.

400

What sampling method asks participants to suggest other people to interview?

Snowball method.

400

What does participant observation study?

Everyday health practices.

400

What does triangulation mean?

Using multiple methods.

500

Complete the sentence: Health is not just about where people live on a map, but how they __________ their environment.

Experience.

500

Why might someone avoid a clinic even if it is close to their home?

Fear of judgement, language barriers, lack of childcare, past discrimination, inconvenient hours, or mistrust.

500

Why are interviews better than yes/no questionnaires?

They provide deeper, more detailed information.

500

Why might researchers choose focus groups instead of interviews?

To learn about shared experiences and community views.

500

Give one way researchers make qualitative research trustworthy.

Credibility / triangulation / confirmability / dependability / transferability.