Characteristics of qualitative research
Mention Two examples of data collection tools exclusive to qualitative research.
In-depth interviews, focus groups, observations, secondary research. (any one)
What type of research question starts with "how" or "why"?
qualitative
This sampling method selects participants based on their relevance to the research questions.
Purposive Sampling.
What distinguishes probability sampling from non-probability sampling?
robability sampling gives every individual an equal chance of selection, ensuring generalizability, while non-probability sampling does not.
What is the primary purpose of qualitative research?
To explore and understand meanings, experiences, and social contexts.
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Which research type aims to generalize findings to a population: qualitative or quantitative?
Quantitative
A key limitation of this sampling method is that participants are chosen based on their availability rather than their relevance.
Convenience Sampling
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What is the purpose of triangulation in qualitative research?
To improve credibility by using multiple data sources, methods, or theories to confirm findings.
How does qualitative research ensure depth in understanding?
By using open-ended questions and probing techniques.
Quantitative studies use statistical methods to analyze data, while qualitative studies often employ this type of analysis to identify patterns.
Thematic Analysis
In this sampling method, Participant A recruits Participant B, who recruits C—like a research pyramid scheme.
Snowball sampling
In which type of research method would you most likely use a Likert scale: qualitative or quantitative?
Quantitative, as Likert scales are used to measure attitudes, opinions, and behaviors numerically.
What makes qualitative research particularly useful for exploring consumer behaviors, leadership styles, or financial decision-making?
It focuses on understanding meanings, experiences, and motivations through in-depth data collection methods like interviews, focus groups, and observations.
How does the sample size differ between qualitative and quantitative studies and why?
Qualitative uses small, purposive samples to generate insights and quantitative uses large and random samples to generalize results.
You’re exploring the brand experiences of first-time car buyers but have limited time and access. You recruit students from your university who recently bought cars. Name the sampling method and justify its use and limitation.
convenience sampling. It’s useful for quick access, but may not represent broader consumer experiences.
What is meant and entailed in coding in qualitative research?
It organizes and categorizes qualitative data to identify patterns and themes.
How does the role of the researcher differ in qualitative vs. quantitative research?
In qualitative research, the researcher is an active participant in data collection and interpretation, while in quantitative research, they remain more detached, focusing on numerical analysis.
discuss the differences between qualitative and quantitative research in terms of Nature of the data, research purpose, Sampling & Data Collection.
Nature of Data:
Qualitative: Non-numerical data (e.g., interviews, open-ended surveys, observations).
Quantitative: Numerical data (e.g., statistics, structured surveys, experiments).
Research Purpose:
Qualitative: Explores deep insights, meanings, and motivations behind behaviors.
Quantitative: test hypothesis, measure relationships and cause-effect using statistics.
Sampling & Data Collection:
Qualitative: Smaller, purposefully selected samples (e.g., in-depth interviews, focus groups).
Quantitative: Larger, randomly selected samples (e.g., surveys, experiments).
What is the difference Between Purposive and Snowball Sampling?
purposive sampling entails electing participants based on predefined criteria relevant to the study. while snowball sampling entail Selecting participants through referrals from initial respondents in Studies involving hard-to-reach or niche populations.
What is the difference between thematic analysis and content analysis?
Thematic analysis identifies patterns and themes in qualitative data, while content analysis quantifies the presence of certain words or concepts.