Qualitative vs Quantitative

Qual or Quan?

100

Data collected using numbers and measurements.

Quantitative

200

Data that focses on opinions, feelings, and experiences.

Qualitative

300

"72% of customers said they would purchase again."

Quantitative

400

“Customers described the store as crowded, loud, and stressful.”

Qualitative

500

“Customers disliked the new flavor, and 64% said they preferred the original.”

Both