Tech & AI
This renewable energy structure uses large rotating blades mounted on a tall tower to generate electricity
What is a wind turbine?
This short standard blurb gives background on a company and is often reused in press releases and media materials
What is a boilerplate?
This is what our team drafts and presents to a client to flag a media opportunity, often surfaced through pitching efforts for news or announcements
What is a write-up?
Our SHEeO hosts this podcast, exploring the people, technology, and trends shaping the communications infrastructure ecosystem.
What is NEDAS Live!
This type of campaign is often sent to event lists to warm up attendees before a webinar, launch, or in-person gathering
What is an eDM?
This term describes storing and accessing data and programs over the internet instead of on a local hard drive
What is cloud computing?
This type of article is published under an executive's own name, positioning them as a thought leader in their industry
What is a byline?
Before a big announcement or interview, a client might receive this prep session covering key talking points and anticipated questions
What is a (media) briefing?
This foundation partners with industry leaders to increase accessibility to education and opportunity within the digital infrastructure sector.
What is the Nomad Futurist Foundation?
This document compiles event app information so clients can evaluate whether an event is worth attending and identify potential targets
This AI-first cloud category is built around high-density GPU infrastructure and is often seen as a specialized alternative to hyperscalers
What is a neocloud?
This guide supports how teams present, plan, and track written pieces throughout the production process
What is a content calendar?
This document is built and maintained by iMPR, organizing journalists, editors, and outlets by beat to streamline pitching efforts
What is a (master) media list?
This podcast explores data centers, cloud computing, and AI infrastructure, and is hosted by Rich Miller
What is Data Center Richness?
This off-scope service helps clients manage booths, meetings, setup, and cleanup while an event is happening live
What is onsite support?
These long undersea fiber-optic lines carry most intercontinental voice and data traffic, and AI is increasingly being used to monitor and inspect them
What are subsea (submarine) cables?
This reference assists teams in applying the client’s approved visual style and materials consistently across all channels
What is a brand guide?
This team tool helps track upcoming projects so pitching and media outreach can be planned ahead of time
What is a PR funnel?
This digital infrastructure podcast borrows its title from a playful 1980s fitness anthem, but covers everything from wireless to fiber to data centers
What is Let’s Get Digital?
This digital asset can capture attendee info and route meeting requests based on the event and date
What is a(n event) landing page?
This type of cooling system recirculates coolant in a sealed loop instead of using or evaporating water, making it a popular option for high-density data centers
What is closed-loop waterless cooling?
This community engagement methodology is designed to help infrastructure and energy clients build alignment with local stakeholders before, during, and after development projects
What is Groundswell™?
This is the mutual understanding between an agency and media that an announcement will be held until a set time, allowing coverage to be prepared in advance
What is an embargo?
This digital infrastructure group develops neutral standards and certification programs for interconnection, data centers, and resilient infrastructure
What is OIX?
A paid service that works through a targeted list to secure, schedule, and organize planned client conversations before an event
What is (a) media outreach (tracker)?