Tobacco Industry Targeting of LGBT
SCUM was a tobacco industry marketing campaign.
True. Project SCUM was a plan proposed in 1995 by R. J. Reynolds Tobacco Company (RJR) to sell cigarettes to members of the "alternative lifestyle" areas of San Francisco, in particular the large number of gay people in the Castro and homeless people in the Tenderloin. The acronym "SCUM" stood for "subculture urban marketing."
The rate of smoking is on the rise
false! smoking rates are on the decline
GLAAD, the gay and lesbian media-watch group took tobacco industry sponsorship for over 10 years.
According to the 2004 California Tobacco Use Study, the highest rate of smoking in the LGBT community is in what age group?
a. 18 to 24
b. 24 to 39
c. 40 to 55
d. 55 to 70
a. 18 to 24 (44% vs 18% for general 18-24 yr olds)
What was the first brand of cigarettes advertised in the gay community:
a. Newport
b. Benson & Hedges Black & Gold
c. Parliament
d. Red Kamel
Overall, lesbian, gay, bisexual and transgender adults smoke at rates up to __ times higher than straight adults
a) 3
b) 2
c) 2.5
d) 4
The first observed tobacco marketing campaign targeting lesbians and bisexual women:
a. Virginia Slims
b. Newport
c. Parliament
d. Marlboro
LGBT smokers are significantly more likely to smoke _______ cigarettes: more than 36 percent of LGBT smokers report that they usually smoke ______, which are easier to use and harder to quit.
(also, water pipes and cigars)
The odds that any given billboard/outdoor signage advertisement was smoking-related were ___ percent higher in predominantly African-American neighborhoods than in predominantly white neighborhoods, and there are ___ times as many tobacco advertisements per person in African-American areas.
a) 70%, 2.6
b) 20%, 0.5
c) 100%, 100
d) 50%, 50
a) 70%, 2.6
Percentages of smokers, by community:
a) 4.4 percent of LGB adults and 5.5 percent of transgender adults smoke cigarettes compared to 20.6 percent of straight adults
b) 12.2 percent of LGB adults and 4.3 percent of transgender adults smoke cigarettes compared to 39.5 percent of straight adults
c) 20.6 percent of LGB adults and 35.5 percent of transgender adults smoke cigarettes compared to 14.9 percent of straight adults
d) 35.5 percent of LGB adults and 20.6 percent of transgender adults smoke cigarettes compared to 18.1 percent of straight adults
c) 20.6 percent of LGB adults and 35.5 percent of transgender adults smoke cigarettes compared to 14.9 percent of straight adults