The National Collegiate Athletic Association and the Professional Golfers' Association are examples of
What is sanctioning bodies
100
One characteristic of event marketing involves promoting and selling a(n)
What is unique experience
100
Males between the ages of 18-35 who are sports-minded and live in Orlando, Florida is an example of a
What is niche market
100
Why is it important to define your project precisely?
What is so you can achieve your objectives
100
Which of the following marketing activities involves writing press releases and organizing news conferences for a sport organization:
What is Media relations
200
One of the main differences between professional and amateur athletes is that for professionals , the game is often
What is their occupation
200
A characteristic of an event is that it is produced and consumed
What is at the same time
200
The promoters of an extreme-sports weekend would most likely target which of the following
What is young men, ages 12-34
200
Why is it important to think ahead about how you will monitor your project?
What is To make sure the project's quality doesn't suffer
200
You are marketing the premiere of a new Lexus model, which will be revealed at a car show in Detroit. You are in charge of advertising. Which of the following would be your responsibility:
What is buying commercial time on television
300
Which of the following help create the excitement and enthusiasm that make the games what they are:
What are spectators
300
An important part of target marketing in the sports and entertainment industry involves appealing to potential customers who have
What is disposable income
300
When a sport marketer considers factors such as lifestyles and interest levels in a specific sport, s/he is segmenting a market on the basis of
What is psychographics
300
A basketball team wins a postseason playoff game and proceeds to play another team for the regional championship. In what type of tournament is the basketball team participating?
What is multistage
300
A person responsible for matching up corporations with events that reach their target market has a career in
What is sponsorship management
400
Which of the following is an example of marketing the sport event:
What is distributing information about a NASCAR race
400
Which of the following is a factor that sports and entertainment marketers consider when targeting customers for a specific event
What is demographics
400
What should a business anticipate when developing a project plan?
What is change
400
Why do event organizers develop production schedules?
What is To outline all of the activities needed to prepare for the event
400
Which of the following usually is a characteristic of the sport/event industry:
What is Provides products that are different for each consumer
500
Promoting and selling an intangible product that is immediately consumed and cannot be resold is a unique characteristic of ___________ marketing.
What is an event
500
What should a sports or entertainment event do in order to be successful?
What is satisfy customers wants
500
Which of the following is a true statement about project planning:
What is a project plan, you can mentally walk through your project from start to finish
500
Which of the following marketing activities involves responsibility for a sport organization's licensing activities:
What is merchandising
500
The core benefits to customers who purchase sport products include entertainment, health, and