Sports PR Intro
Press Release Elements
Crisis Communications Examples
Around the Class
Bad Press Releases
100

A video guest attempted to give her best understanding of what Hannah does for work.

Who is Hannah's mom?

100

This is the driver to get your audience to read your release.

What is the headline?

100

This brand ran out of chicken in 2018.

What is KFC?
100

This guest speaker loves the New York Jets and Manchester United.

Who is Matthew Scianitti?

100

When a press release lacks this, it is aiming to get general coverage - which is a PR no-no!

What is purpose?

200

This is the purpose of public relations.

What is developing a positive image of an organization and its brand?

200

This is where you can add all your contextual W's.

What is the body?

200

This NBA player received a lifetime ban from the league for violating the gambling policies.

Who is Jontay Porter?

200

A classroom guest interviewed this hockey player when he was going through a controversial time.

Who is Evander Kane?

200

This is when there is an overboard of details with no strong message delivered.

What is too long to get to the point?

300

This stem of PR would deal with the Calgary Flames.

What is Team PR?

300

These are only used in opportunities to add additional value and can be pulled directly for journalists.

What is the quote block?

300

This 9x WNBA All-Star was detained and arrested on smuggling charges by Russian customs officials.

Who is Brittney Griner?

300

This unusually-named draft assigned each group their topic for Assignment 2.

What is the 2024 Crisis Communications Draft?

300

A press release needs this element to give direction on what you want your audience to do.

What is a call-to-action?

400

This element of PR deals with putting out "fires".

What is crisis communications?

400

This is "the fine print".

What is the boiler plate?

400

After an offseason of accusations, this Argos player was suspended for the first nine games of the 2024 season. 

Who is Chad Kelly?

400

Your instructor originally went to University for this program.

What is chemistry?

400

This is the linguistic style used for casual or informal communication.

What is colloquial language?

500

Guest Matthew Scianitti's main goal was to discuss this topic with the class. 

What is the relationship between journalists and PR professionals?

500

This isn't very sexy but delivers key details to supplement the headline.

What is the subhead?

500

This 'American Hero' was banned from his iconic annual sporting event, for taking on a competitor's sponsorship.

Who is Joey Chestnut?

500

This was written when we learned why Melissa is afraid of chocolate milk. (Hint: it's an element of PR)

What is a bio?

500

This element of punctuation should only be used in quotes.

What is an exclamation point?