Business Markets & Buying Behavior
Consumer Buying Behavior
Digital Marketing & Social Networking
Target Markets Segmentation & Evaluation
Reaching Global Markets
Marketing Research & Information Systems
100
Producer, reseller, government, and institutional are the names of this.
What are the four major types of business markets?
100
Consumer socialization can be defined as this.
What is is the process through which a person acquires the knowledge and skills to function as a consumer?
100
This is the definition of digital media.
What is electronic media that function using digital codes—media available via computers, smartphones, and other digital devices that have been released in recent years?
100
The third step of the Target Market Selection Process.
What is Develop Market Segment Profiles?
100
Economic forces are the factors related to a __________.
What is a country’s economy ........that affect how companies operate, price, and sell products in international markets.
100
Name the two types of data that marketing researchers use?
What are primary and secondary data?
200
The characteristics are higher quantities, higher prices, in used continuously in production
What are ways business purchases are different than consumer purchases?
200
According ot the book, we will define ______________ as behavior that violates generally accepted norms of a particular society.
What is consumer misbehavior?
200
These are the four digital marketing metrics discussed in your book.
What are Traffic and Engagement Metrics, Conversion Metrics, Revenue and ROI Metrics, and Brand Awareness Metrics?
200
When a company designs a single marketing mix and directs it at the entire market for a particular product, it is using __________.
What is an undifferentiated targeting strategy?
200
This is the main international organization that governs trade rules between countries.
What is the Word Trade Organization (WTO)?
200
The books tells us this about experimental research.
What is the evidence necessary to make causal inferences/deductions about relationships between variables.
300
Business (organizational) buying behavior refers to the _____________.
What is purchase behavior of producers, government units, institutions, and resellers?
300
Problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation are know as ______________.
What are the five stages to the consumer buying decision process?
300
This is one of the biggest mistakes a marketer can make when engaging in digital marketing.
What is to treat it like a traditional marketing channel?
300
Geographic, customer size, type of organization, and product use represent the four _________ for Segmenting Business Markets.
What is varibles?
300
Traditionally, most companies have entered the global marketplace __________________ (finish the statement)
What is gradually and incrementally?
300
This can can help a firm better understand market opportunities, assess the potential for success for new products, and determine the feasibility of a particular marketing strategy.
What is market research?
400
This refers to refers to the purchase behavior of producers, government units, institutions, and resellers.
What is Business (organizational) buying behavior?
400
Name the three types of consumer decision making.
What are routinized response behavior, limited decision making, or extended decision making?
400
This can be described as any attempt to conduct dishonest activities online and attempts to deceive consumers into releasing personal information.
What is Online fraud?
400
A group of people or organizations for which a business creates and maintains a marketing mix specifically designed to satisfy the needs of group members is know as a ___________
What is target market?
400
This is s a business arrangement where a company gives another company or individualthe legal right to use its brand name, logo, patent, or product design in exchange for a fee or royalty.
What is Licensing?
400
A _____________ is a framework for the day-to-day management and structuring of information gathered regularly from sources both inside and outside the organization.
What is marketing information system (MIS)?
500
Demand for business products (also called industrial demand) can be characterized as ____________.
What is derived, inelastic, joint, or fluctuating?
500
This picture is a example of ________________.
What is framing the alternatives?
500
Cannot afford content, Influenced by friends, low perceived risk of consequences, or a desire to show technological skill are reasons that consumers have engaged in this.
What is pirating intellectual property (IP) or software, video games, and music?
500
These are the four variables for segmenting consumer Markets.
What are Demographic, Geographic, Psychographic and Behavioristic
500
These forces shape pricing, product design, branding, market entry, and long-term strategy.
What are competitive forces?
500
This prganization has developed codes of conduct and guidelines to promote ethical marketing research .
What is the Marketing Research Association?
600
This photo is showing you this code and its segments.
What is the North American Industry Classification System (NAICS)?
600
Identify five situational influences that may affect the consumer buying decision process.
What are physical surroundings, social surroundings, time perspective, reason for purchase, and the buyer’s momentary mood and condition?
600
The "Bricks-and-Clicks" Standard refers to this.
What is having online sales while still maintaining a physical store?
600
Name the four types of analyses done in a time series analysis.
What are trend, cycle, seasonal and random facto?
600
These are the rules, laws, and government policies in different countries that influence how companies operate in global markets.
What are political, legal, and regulatory forces?
600
This is the name of the AI system used by Instagram to filter out spam posts and comments discussed in the first of the two case studies.
What is DeepText?