Student 1
The future of any company critically depends on:
A.Its annual advertising budget.
B. How it is viewed by key stakeholders.
C. The number of products it launches.
D. Its ability to ignore the press
B. How it is viewed by key stakeholders.
The word "corporate" stems from the Latin word "corpus," which means:
A. Business. B. Body. C. Profit. D. Speech.
B. Body
The core task of corporate communication practitioners is to:
A. Write as many press releases as possible.
B. Build, maintain, and protect the company’s reputation.
C. Supervise the Human Resources department.
D. Focus exclusively on sales promotions.
B. Build, maintain, and protect the company’s reputation.
Corporate communication is defined as a ________ function.
A. Tactical. B. Secondary. C. Management. D. Human Resources.
C. Management.
Which of these is a characteristic of the "new" corporate communication function?
A. It focuses on the organisation as a whole.
B. It focuses only on external customers.
C. It separates the internal and external communication.
D. It prioritises tactical skills over strategic planning.
A. It focuses on the organisation as a whole.
Which concept answers the question, "What business are we in?"
A. Vision. B. Strategy. C. Mission. D. Corporate Image.
C. Mission
Van Riel defines corporate communication as an instrument of management where communication is:
A. Outsourced to external agencies.
B. Harmonised as effectively and efficiently as possible.
C. Restricted to the CEO's office.
D. Used only during financial crises.
B. Harmonised as effectively and efficiently as possible.
Which of these is a characteristic of the "new" corporate communication function?
A. It focuses on the organisation as a whole.
B. It focuses only on external customers.
C. It separates the internal and external communication.
D. It prioritises tactical skills over strategic planning.
It focuses on the organisation as a whole.
A "Vision" is best described as:
A. The short-term profit goal.
B. The desired future state of the organisation.
C. The present status of the organisation.
D. The company’s historical record.
B. The desired future state of the organisation.
Why did organisations start integrating communication disciplines in the 1980s?
A. To save on printing costs.
B. To avoid fragmentation.
C. Because social media required it.
D. To reduce the power of the CEO.
B. To avoid fragmentation.