Quiz on Visual Culture & Semiotics

Who

1

Considered as the father of Semiotics. Give his complete name.

Ferdinand de/De Saussure

2

Considered as the father of the printing press, give the last name of this inventor who reconfigured the way we do publishing and mass reading.  

Gutenberg 

3

Name at least one of the modern semioticians. Last names only. 

Chomsky

Eco

Barthes

Baudrillard

4

Semiotics and semiology essentially originated in this field/s of study. 

Humanities

Linguistics

5

In the sociocultural lens, semiotics and symbolic interactionism view meaning making or communication as a form of... 

construction

social ordering

social ordering 

Science of Signs

1

This sign/signifier has an official name. What is it?  

Salakot Arch

2

Write a negative signified for this sign: 

corruption

inefficient flood control project

contractor

under the table

money making

what else? 

3

Anak TV is a sign of an advocacy organization that promotes literacy and child-friendly content. If you are a semiotician, what design elements did you consider in creating this logo?  

Color - dominantly blue 

Font typology  

Contrast - blue vs red 

Center/Balance 

Icon

Symbols - hands, TV, child, wifi, youtube 

Sign/signified - anak meaning child in Malay/Filipino 

4

What is the denotation of this sign? 

Coconut is a tropical fruit commonly grown in Southeast Asia. 

Other definitions for consideration...

5

Name at least three (3) SIGNIFIERS in this image to get the five points:

Vico Sotto

Man 

Politician 

City Mayor

City of Pasig official logo (symbol, icons)

City hall facade

(SHOULD BE SURFACE MEANING, NOT INTERPRETATIONS) 

Barong Filipino

Photo of a man and a logo 

What

1

When writing personal or academic essays or in speaking, we aim to use concise words or achieve... 

brevity

2

When we communicate information numbers, we use our accumulated ....

numeracy

3

According to Mirzoeff, graphicacy-based culture refers to photos, images or __________ rather than through text and words. 

visualization

4

Polysemic words are words that have multiple meaning. What is the opposite of polysemy?

Monosemy

5

C.S. Pierce, one of the founding fathers of semiotics, calls his version of the study of signs and symbols as ...

semiology

Signs of Science

1

Meaning is made by using objects as “signs” in relation to other ...

signs

2

People interpret meaning differently from each other based on their __________ of signs

appreciation

3

Connotations carry cultural or social _______ of a word/sign

overtones

layers

4

This ..... describes the physical connection between a signifier and the signified.

index

5

Applied in social media design, semiotics is more meaningful when we curate content based on_______

color psychology 

Semiotics & the Two Traditions

1

Write Yes, Kuya if the statement is True, write No, Ate if the statement is False: 

Semiotics can be seen as both order and disorder.   

Yes, Kuya. 

2

People and organizations have exercise power and influence in deciding what we understand and practice in terms of signs and symbols.

Yes, Kuya. 

3

People, organizations and the law have exercise power and influence in deciding what we understand and practice in terms of signs and symbols.

Yes, Kuya

4

Freewriting is a warm up exercise to spot potential topics or inspirational ideas. It is applicable in graphicacy.  

No, Ate. 

5

Whang Od as a cultural and communication/media icon can be studied as a communication problem. Except for the phenomenon of "super grand parents", write a a short research title about Whang Od using socio-cultural or critical lens. 

Group answers will be evaluated.