Market Strategy & Disruption
Why is Airbnb classified into the sharing economy?
Because it enables peer-to-peer sharing of goods (housing) that is coordinated through a digital infrastructure.
What is collaborative consumption?
Peer-to-peer access to goods and services coordinated through online platforms.
What are the two different motivations that make people participate in collaborative consumption?
Intrinsic (internal satisfaction/social values) and Extrinsic (external rewards like saving money).
What are economies of scope? Provide an example from the case of Apple
Cost advantages gained from producing multiple related products using shared assets. Example: Apple ecosystem (iPhone, Mac, iCloud sharing the same brand/tech).
What is one major disadvantage/risk of collaborative consumption?
Decreased Trust (or "Trust Risk")
What is the "attitude–behaviour gap"?
A psychological gap that explains why people support collaborative consumption in theory (thinking it's good for the planet/community) but do not always participate in practice.