R4B Colors
What is the primary color that should be front and center in all Rogers communications?
Rogers Red
Do we still use hugs?
No more hugs!!
What are the three funnels called in a typical campaign?
Awareness, Consideration, Conversion
What color should be infused into every brand image?
No colors should be infused into brand images with our new VBI. Images should look natural and be docu-style.
What is the red swirly thing called in front of our logo?
The mobius
What layer of creative should we have the offer in?
Consideration and conversion (awareness is just getting their feet warm and sharing the RTBs!)
What colours were added to our new VBI and then removed?
Burgundy and maroon
Where can I find the EN and FR Rogers for Business logos?
Rogers Zone --> Our Rogers --> Our Brand --> Brand Office --> Brand Logos
What do we need to add to URLs featured in print or OOH ads?
ECIDs (this makes it so we can track people who clicked on that specific URL.) Best to have a vanity URL created with the ECID in it so that it is easiest for a customer to remember it!
What primary and tertiary colors were removed from our VBI?
Rogers aqua and Rogers yellow
Where can I find the Advantage suite of logos?
R4B Image bank --> Logos + Icons folder
What CTA should be used for Awareness layer creative vs. Consideration and Conversion creative?
Awareness: Learn More
Consideration/Conversion: Contact Us/Get Offer
What is the Rogers Red pantone number?
485 C
What is the minimum size our logo can be?
1 inch
When reporting on a campaign differentiate between the following:
HQV
I2S
I2B
HQV: User lands on a product page and spends at least 60 second there
I2S: Same as "visits" where a user lands on any product page
I2B: Intent to buy: when someone lands on a product page and calls, starts the live chat, or submits a webform.