PRODUCTION
The first radio commercials aired
in 1922.
The idea behind any promotion
is to gain listeners.
This device used by Nielsen tracks listening levels of stations
What is Portable People Meter (PPM)
In writing copy you include the name of sponsor
six times.
An "AE" stands for
What is Account Executive
The American Research Bureau became known as
What is Arbitron
The percentage of American adults that get their news through Radio
What is 25%
The two types of radio
What is Commercial and Noncommercial
A radio station has two kinds of studios:
on-air and production.
The most notorious Promotion gone bad
“Hold your Wee for a Wii” Contest by a Sacramento, CA station KDND IN 2007.
When songs descend on the charts,
their rotation decreases proportionately.
As a general rule avoid a numerical street address
use a location with landmarks (like Warehouse Pizza at the corner of D St and Bonita in La Verne).
AE's sell not only airtime, but also sell
What is advertising on digital platforms - internet, social media, and apps
Nielsen measures listenership in
What is Metro Survey Area (MSA)
News on music-oriented radio stations are presented in what form and when
What is 5 minute blocks, aired on the top or bottom of the hour
FCC stands for
What is the Federal Communications Commission
The audio console (board) is the central piece of equipment and contains these to control the quality (gain) of sound.
Pots.
The two primary categories of station promotions are
on-air and off-air.
What are ratings in radio?
Estimated audience tuned in to a station; size of listenership, ranking.
This is typed in ALL CAPS, and underlined.
instructions for sound effects and music.
This person controls and is accountable for the broadcast time inventory
What is Traffic Director/Traffic Manager
Selecting music for air play is
What is part art, part science
The integral part of drive time news programming at many metropolitan radio stations that generate substantial revenue
What is Traffic Reports
This Act insured efficient use of the airwaves and created the FCC
What is the Communications Act of 1934
Technique used when the deejay creates the illusion of real-time broadcasting.
Voice Tracking.
To help diminish the cost of a station promotion, advertisers are often recruited to benefit both the station and the advertiser.
Sponsorships
This category gets 5 spins a day and has already descended on the chart.
D category Power recurrent.
Before you start your Voice Over work you should do this beforehand
Vocal exercises help improve your vocal performance.
Rather than pay for needed items, or to obtain something of value for unsold time, a station may ___________ advertising airtime with a merchant/client in exchange for specific merchandise or something of value.
trade (trade-out)
This electronically detects airplay by matching segments of song's footprints to actual play on the Station monitored
What is Broadcast Data Systems (BDS)
The decade where the FCC eliminated the requirement that all radio stations devote a percentage of their broadcast to news and public affairs programming
What is the 1980s
Aircheck
Recording of a live broadcast.
Modernized control room procedures by increased ease of use and freed the deejay from the burdens of loading, cueing, and unloading tape on unwieldy reel-to-reel decks.
Cart machines
Duties of a Promotions Director
creating promotions, developing station logos and image IDs for ads in print media, on billboards, on social media, and websites, as well as the preparation of visuals for the sales area.
This is used to survey music with the use of song-hooks.
Call out.
Radio is an _________
economy of words.
Rate cards daypart classifications include
What is 6am to 10am - AAA; 3pm to 7pm - AA; and 10am to 3pm - A; 7pm to Midnight - B; Midnight to 6am - C
Two methods Media Buyers for Agencies use to buy radio
What is Cost Per Rating Point (CPP) and Cost Per Thousand (CPM)
The FCC perceives the airways as a public domain, therefore expects broadcasters to operate in what
What is the public's interest
Digital Audio hardware used in the LeoFM studio to record calls and lets producers digitally mix and archive extensive amounts of audio
VoxPro
Duties of a Production Director (Imaging Director)
records voice tracks, mixes commercials, PSAs, and station imaging content. Other responsibilities include maintaining the bed music and sound effects libraries, mixes promotional material and special programs, and performs editing chores.
Stations are expected to disclose the material terms of all contests and promotions conducted including:
What is Entering procedures, Eligibility requirements, Deadlines, When or if prizes can be won, Value of prizes, Procedure for awarding prizes and Tie-breaking procedures
A, B, C, C2 and Z categories get this many spins a day.
A - Power 10+, B - Subpower - 6 spins, C - Daytime new 3-4 spins, C2 night new 2 or (2-3) spins, Z overnights new 1 spin.
In this class the copy length that we wrote in class for PSAs and commercials.
What is :30 and :60.
Generating revenue through non-ad channels or by monetizing the audience.
NTR – Nontraditional Revenue.
Two methods that Nieslen uses to measure an audience of a station
What is PPM (Portable People Meter) and Diary Method
This FM radio station in the LA market ended up flipping formats in December from Top 40 to news.
What is 97.1 KNX.
FCC regulations governing promotions states that Stations may not:
• operate lotteries
• endanger contestants
• rig contests
• mislead listeners as to the nature for the prize.
Microphones are designed to pick up and convert sound wave energy into electrical impulses. What type of pickup pattern is the mic in the on air and production studios?
Unidirectional (one direction)
If a radio station wants to do a promotion and needs promotional support they can ask a record label. What is needed in order to make this promotion happen?
A proposal for the promotion and a radio promo letter.
What is a "market" in radio? And what "market" are we considered to be in/apart of?
Market - is an area served by a broadcast facility; DMA (designated market area).
We're in the #2 Los Angeles market.
These two things are a must in writing copy:
One Core Message and USP (Unique Selling Proposition)
The Control of Electromagnetic Radiation was established after WW2. In 1963 it was replaced by the Emergency Broadcast System (EBS). Then in 1994 it was replaced by _____ and is still used today.
What is the Emergency Alert System (EAS).