Black Wall Stret
Cultural Empires
The Black Dollar
Trailblazers
Power in the Present
100

This term was used to describe thriving Black-owned business districts in the early 20th century, including the one in Durham, North Carolina.

What is Black Wall Street?

100

Founded in Detroit in 1959, this Black-owned record label became a global music empire and was famously known as “The Sound of Young America.”

What is Motown Records?

100

This economic concept explains why money spent at Black-owned businesses often leaves black communities faster than in other racial or ethnic groups.

What is the racial wealth gap?

100

This woman became America’s first female self-made millionaire through her line of specialized hair care products.

Who is Madam C.J. Walker (Sarah Breedlove)?

100

This billionaire is popular for her makeup line and music.

Who is Rihanna?

200

This historic Durham neighborhood served as the center of Black Wall Street and Black economic life.

What is Hayti?

200

Which cable network, started in 1980 by Robert L. Johnson, became the first nationally available channel dedicated to Black music, entertainment, and culture?

What is Black Entertainment Television (BET)?

200

Founded in 1900, this organization was created to promote black entrepreneurship and economic self-sufficiency.

What is the National Negro Business League?

200

Known as the “Father of Black Capitalism,” this leader founded the National Negro Business League in 1900 to support Black-owned businesses nationwide.

Who is Booker T. Washington?

200

This multi-millionaire producer acted in a popular sitcom.

Who is Marsai Martin?

300

This Black-owned insurance company, founded in 1898 in Durham, became the largest Black-owned business in the United States by the mid-1900s.

What is North Carolina Mutual Life Insurance Company?

300

This Black-owned publishing company, founded by John H. Johnson, produced Ebony and Jet magazines and became a major media empire shaping Black culture.

What is Johnson Publishing Company?

300

This 1960s slogan captured the growing emphasis on economic independence and racial pride than black communities.

What is “Black Power?"

300

The first African-American woman to charter a bank and the first African-American woman to serve as a bank president.

Who is Maggie Lena Walker?

300

This businessman, billionaire entrepreneur, and philanthropist is best known for the largest Black-owned business in the U.S. (World Wide Technology).

Who is David Steward?

400

This Black business leader helped grow Durham’s Black Wall Street and later became president of North Carolina Mutual.

Who is C.C. Spaulding?

400

Founded in 1971 by George E. Johnson, this Black-owned hair care company became a multimillion-dollar empire and was one of the largest Black-owned businesses in the United States, known for products like Ultra Sheen and Afro Sheen.

What is Johnson Products Company?

400

During the Jim Crow era, black owned banks and insurance companies were crucial because they provided services denied by white institutions and helped combat this discriminatory financial practice.

What is redlining?

400

The first Black American to receive a U.S. patent was Thomas L. Jennings, who was granted a patent in 1821 for

What is “dry scouring” (a process to clean clothes without water)?

400

This businesswoman is a billionaire entrepreneur, co-founder of BET(Black Entertainment Television), and CEO of Salamander Hotels and Resorts.

Who is Sheila Johnson?

500

Durham’s Black Wall Street is best remembered as a symbol of these major themes in Black history.

What is Black economic self-sufficiency, community wealth building, and resilience in the face of segregation and discrimination?

500

This entrepreneur created FUBU (“For Us, By Us”), turning a small clothing line into a global fashion brand and later becoming a star investor on Shark Tank.

Who is Daymond John?

500

This Swahili concept, emphasized during the black power movement and celebrated during Kwanzaa, centers on building wealth through collective ownership and shared economic responsibility.

What is Ujamaa? 

500

This was the first African-American Wall Street millionaire and the wealthiest African American of the 19th century.

Who is Jeremiah G. Hamilton (Prince of Darkness)?

500

She is recognized as one of the youngest CEO’s of a Black-Owned brand, having launched her line Lily Frilly at age 6.

Who is Lily Adeleye?