Rapha Jeopardy

Column 1

100

What does Rapha sell?

Cycling Apparel

200

Where is Rapha based in?

Britain

300

What are the stores called?

Clubhouses

400

Who is Rapha's main target consumers?

BONUS: What nickname does Rapha call those customers? 

Men with high disposable income and a love for recreational cycling

MAMILS - Middle-Aged Men in Lycra

500

What generic strategy does Rapha utilize?

Focused Differentiation

Column 2

100

Which competitor (that we mentioned earlier) has a similar strategy to Rapha?

LuluLemon

200

Are most of Rapha's sales generated online or in stores? BONUS if you can guess the percentage.

(If someone gets this wrong, you should easily know what the answer is)

Online

70%

300

What type of business model does Rapha use?

Subscription/membership based 

400

What perk(s) do members get? 

Free in-store coffee/Biannual magazine/Access to special rides/Ability to rent high-end canyon bikes

500

Name any value drivers for Rapha.

Membership rewards, strong reputation, authenticity of brand, App, tangibility and qualities