Story
Who are the characters and what are their labels? (e.g. mentor, hero, etc.)
Vahl - hero/protagonist
Cangail - mentor
Trehllan - Comedic Relief/Sidekick
Lyoft - Villain
What are the three geographic markets we want to release and why?
North America, Asia, and Europe
Who are the three talent we chose and why are they a the best chose?
They are familiar with the fantasy setting/elements, they are known names to bring in a wide selection of audience members/fans, these are characters they are similar to playing.
How long is our production planned to last?
Pre-Production = 2-3 months
Production = 4 months
Post-Production = 2 months
Release = July
How should are presentation go? (E.g. speaking wise, what to do/what not to do, etc.)
Well-rehearsed, passionate, engaging. Note cards are not allowed
What is the log line to Dark Night of the Soul?
When a distraught woman with strange markings breaks into a retired knight’s home, his path is entwined with helping the kingdom against a power-hungry commander.
What is our Psychographic audience? (four)
- Those who value free will
- adventurous/fantasy enthusiasts
- students/young workers
- activists
What is the Director's creative toolkit list?
- advanced CGI
- location
- lighting
- to create a piece that is memorable and fun
Where we will be releasing the trailers, clips, and teasers for our film?
What is due tonight for the rough draft assignment?
Pitch Deck, Director's Look book, Proof of concept/Director's Vision Reel, Treatment, MM Budget
What is the reason Vahl is retired? How was he able to retire?
Trick Question: Vahl retired because of the injury to his side, but he technically is still in service to the throne.
He also did not agree with fighting innocent villages.
What is our demographic audience? (Five)
- fantasy/drama watchers
- african americans
- ages 18-28
- working & middle class people
- those who have served or family members of service members
How do you plan to achieve the look and feel from the photos you chose?
Asif's answer.
Why should Adidas and Swarovski partner with Dark Night of The Soul?
We will produce a profitable product line, promote their brand, and limited edition collections not just nationally but globally. In turn, diversifying and expanding their own market region.
How long does our POC/Dir. Reel have to be? Is it a part of our pitch or do we get separate time?
1:00 - 1:30, and it is part of our pitch.
His father gave it to him as a child to remind him of his true identity and family.
Tik Tok is a more globally used app and will help gaining a wider audience. Snapchat is also not used as much by companies, or people in general, whereas Tik Tok is still an ever-growing service.
Also, Tik Tok has trends that could easily be started for our product as well as a filter for Cangail's magic.
What is the tone, character, story?
Dark/dramatic
complex, emotional, caring
diverse set of people in a world that leads them to stray from their upbringing to make difficult choices
What are our two comparables (The Hunstman: Winter's War & BraveHeart) and how much did they make?
Braveheart cost 72 million dollars to make, and earned a huge profit of 210.4 million dollars.
The Huntsman: Winter's War invested around 115 million dollars into its film and grossed around 164.9 million dollars.
physical appearance of cover, font choices, colors choices, themes. Professionally written (spelling, grammar, formatting, etc.)
What is the film about?
Vahl makes a living at a village where Trehllan lives, while Cangail breaks free of Commander Lyoft’s grasp.
Vahl finds Cangail in his home and lies to the Commander about knowing her whereabouts.
Cangail and Vahl learn of each other’s past in the watering hole, and the prophecy is revealed.
Cangail heals an injured deer, changing Vahl’s mind in the way of the King.
Commander Lyoft finds Cangail with Vahl and takes her while injuring Vahl.
Vahl fights Commander Lyoft to free Cangail, and she transfers her power to him before dying.
Vahl announces his identity to the people and takes a claim to the throne.
How will you market to working/middle class people?
We will have our trailers air on T.V. and smartphone devices between the hours of 12, 3, and 9. This is because research shows that 43% of smartphone users have “break time” where users leisurely consume content. “Break time” also is highest in the afternoon, evening, and night time.
What are the top five elements we are looking for while shooting?
- create a grounding setting (real world feels)
- live action & CGI
- comfortable darkness with color, low contrast, and hidden source lights
- mid-range & shorter lenses
How will you market to people ages 18-25?
We will utilize TikTok with our dueling game filter. With 80 million monthly active users, 60% are 16-24 and 40% are 25-44. Identifying that our millennial target market is just a TikTok away.
Who all has been fired by maddi? Who has been fired the most?
Samantha, Michael, Asif, Garret, Maddi.
Michael has been fired the most!