The Credo Card
Service Values
2025 Pyramid
Employee Promise
&
Credo
100

What is the Motto

"We are Ladies and Gentlemen service Ladies and Gentlemen"

100

What is Service Value #1?

I build strong relationships and create Ritz-Carlton guests for life.

100

What is our Brand Promise?

Creating indelible marks.

100

What is the most important resource as indicated in our Employee Promise?

Our Ladies and Gentlemen.

200

What are the 6 components of the Credo Card?

1. Service Values
2. Three Steps of Service
3. Motto
4. Employee Promise
5. Credo
6. The 6th Diamond

200

What are the 3 things you are empowered to create?

Unique

Memorable

Personal Experiences

200

What is our Vision?

The Ritz-Carlton inspires life's most meaningful journeys.

200

List down all principles as indicated in the Employee Promise?

Trust
Honesty
Respect
Integrity
Commitment

300

What are the components of the 6th Diamond?

Mystique

Emotional Engagement

Functional

300

What is the first sentence at the beginning of Service Values?

I AM PROUD TO BE RITZ-CARLTON

300

List down our Brand Pillars.

1. Trailblazers of Luxury

2. True Global Citizenship

3. Craftmanship Motivated by Genuine Care

300

The last paragraph of the Employee Promise indicates The Ritz-Carlton fosters a work environment where diversity is valued, work life balance is enhanced, individual aspirations are fulfilled and GXP is updated. Is this true? If not recite the last paragraph.

The Ritz-Carlton fosters a work environment where diversity is valued, quality of life is enhanced, individual aspirations are fulfilled and The Ritz-Carlton Mystique is strengthened.

400

What are the Service Values breakdown between Mystique, Emotional Engagement and Functional?

Mystique - SV1-3

Emotional Engagement - SV4-9

Functional - SV10-12

400

What are the Key Success Factors in Service Value #4?

1. Strengthen the Ritz-Carlton Mystique through our Gold Standards.
2. Inspire Greatness and Personal Success.
3. Create Guests for Life
4. Deliver Product and Service Excellence.
5. Maximize Financial Performance.

400

What are the Brand Core Values?

Legendary

Gracious

Inspiring

400

Recite the entire Credo by heart.

The Ritz-Carlton is a place where the genuine care and comfort of our guests is our highest mission.

We pledge to provide the finest personal service and facilities for our guests who will always enjoy a warm, relaxed, yet refined ambiance.

The Ritz-Carlton experience enlivens the senses, instills well-being, and fulfills even the unexpressed wishes and needs of our guests.