Marketing
The launch jingle for Sogroya
What is: "Go Go Go Sogroya!"
Popular phrase that means exploring ideas that are creative and unusual and that are not limited or controlled by rules or tradition
What is: "Thinking outside the box"
This team will approve the strategic aspects of a projects development programme incl. clinical trials and is chaired by RPEV
What is: PDcouncil and RareD PDCouncil
The most common primary endpoint in a Haemophilia trial
What is: Change in estimated mean ABR from baseline
Disease that co-founder Dr. Marie Krogh suffered from
What is: Type 2 Diabetes
The primary brand colour for Mim8
What is: champion blue
Word describing the potential forgone profit from a missed opportunity—the result of choosing one alternative over another.
What is: Opportunity Cost
This board reviews and approves scientific content, budget, protocol outlines and country allocation
What is: PORT
The gate that needs to be passed in order to enter Phase 3
What is: G3
First employee in Novo Nordisk who won the Nobel prize in physiology
Who is: August Krogh, (1920)
The jingle for the launch of Ozempic
What is: Oh, oh, oh Ozempic!
Phrase used to describe the most easily achieved of a set of tasks, measures, goals, etc
What is: "Low hanging fruit"
Prioritises funds/resources within preG and G1 stages to deliver on corporate, R&ED and TA strategies
What is: SciComm
How many years did it take to develop Alhemo from FHD to launch?
What is: 14 years (FHD 2010)
First company to commercialise insulin in 1923
What is: Eli Lilly
Someone who enjoys fencing, art and fine dining
Who is: Ludovic Helfgott
This phrase is great when a topic comes up that members in a meeting will feel more comfortable talking about outside the meeting
What is :"Let’s take it off-line"
This person chairs the EDComm team that prioritise funds, resources across therapy areas and projects within G1 and G2 milestones
What is most often required, if changes are made to the studied formulation after launch
What is: A Bioequivalence trial
The competing company founded by the Petersen brothers in 1924 after a dispute with Hagedorn at Nordisk Insulinlaboratorium.
What is: Novo Terapeutisk Laboratorium
Tagline for Refixia
What is: Take Life On
This phrase is often used in gambling, but now used by politicians and business leaders to describe approaching some problem with more focus, energy, and resources than before
What is: "Doubling down"
Ensures full integration across of value chain and enables the Rare Disease biotech culture, chaired by LUDH
What is: ROLT (Rare Operations Leadership Team)
The endpoints to describe what the body does to the drug and often a primary endpoint in clinical pharmacology trials
What is: Pharmacokinetic endpoints
1936, Hagedorn and his colleague Norman Jensen discovered that the effect of insulin could be prolonged by adding to it a protein called ...?
What is: protamine