Marketing
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Governance
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Early Novo Nordisk History
100

The launch jingle for Sogroya

What is: "Go Go Go Sogroya!"

100

Popular phrase that means exploring ideas that are creative and unusual and that are not limited or controlled by rules or tradition

What is: "Thinking outside the box"

100

This team will approve the strategic aspects of a projects development programme incl. clinical trials and is chaired by RPEV

What is: PDcouncil and RareD PDCouncil

100

The most common primary endpoint in a Haemophilia trial

What is: Change in estimated mean ABR from baseline 

100

Disease that co-founder Dr. Marie Krogh suffered from

What is: Type 2 Diabetes

200

The primary brand colour for Mim8

What is: champion blue

200

Word describing the potential forgone profit from a missed opportunity—the result of choosing one alternative over another. 

What is: Opportunity Cost

200

This board reviews and approves scientific content, budget, protocol outlines and country allocation

What is: PORT

200

The gate that needs to be passed in order to enter Phase 3

What is: G3

200

First employee in Novo Nordisk who won the Nobel prize in physiology

Who is: August Krogh, (1920)

300

The jingle for the launch of Ozempic

What is: Oh, oh, oh Ozempic! 

300

Phrase used to describe the most easily achieved of a set of tasks, measures, goals, etc

What is: "Low hanging fruit" 

300

Prioritises funds/resources within preG and G1 stages to deliver on corporate, R&ED and TA strategies

What is: SciComm

300

How many years did it take to develop Alhemo from FHD to launch? 

What is: 14 years (FHD 2010)

300

First company to commercialise insulin in 1923 

What is: Eli Lilly

400

Someone who enjoys fencing, art and fine dining

Who is: Ludovic Helfgott

400

This phrase is great when a topic comes up that members in a meeting will feel more comfortable talking about outside the meeting

What is :"Let’s take it off-line"

400

This person chairs the EDComm team that prioritise funds, resources across therapy areas and projects within G1 and G2 milestones

Who is: Marcus Schindler
400

What is most often required, if changes are made to the studied formulation after launch

What is: A Bioequivalence trial

400

The competing company founded by the Petersen brothers in 1924 after a dispute with Hagedorn at Nordisk Insulinlaboratorium.

What is: Novo Terapeutisk Laboratorium

500

Tagline for Refixia 

What is: Take Life On

500

This phrase is often used in gambling, but now used by politicians and business leaders to describe approaching some problem with more focus, energy, and resources than before

What is: "Doubling down"

500

Ensures full integration across of value chain and enables the Rare Disease biotech culture, chaired by LUDH

What is: ROLT (Rare Operations Leadership Team)

500

The endpoints to describe what the body does to the drug and often a primary endpoint in clinical pharmacology trials

What is: Pharmacokinetic endpoints  

500

1936, Hagedorn and his colleague Norman Jensen discovered that the effect of insulin could be prolonged by adding to it a protein called ...?

What is: protamine