2026 Business Plan
Name the three numbers to set first for 2026: units, average price, and this income target.
What is GCI?
Rapid City typical home value recently ~358k and up year-over-year. Name the source often used for this metric
What is Zillow?
Name two daily prospecting blocks that raise contact rates
What are morning new leads and afternoon follow-ups
Speed-to-lead target in minutes to materially improve contact rate.
What is under 5 minutes?
Name the weekly ritual that keeps your pipeline honest
What is a pipeline meeting/scorecard?
Goal: 36 units. If SOI converts at 12%, how many SOI conversations do you need in 2026?
What is 300?
Rapid City median sale ~362k in Sep 2025, with longer days on market. What does that signal?
What is a cooling/normalizing market
You need 36 units. If open houses convert 1 in 25 sign-ins, how many sign-ins next year?
What is 900
Name the three core lead stages every agent should track
What are new, nurture, hot/appointment?
Two scorecard metrics that predict closings 60–90 days out.
What are new conversations and appointments set?
You want 30 units with a 60/40 buy–list split. How many listings do you need in 2026?
What is 12 listings?
Inventory rose and DOM lengthened in Q3 2025 across Rapid City/Black Hills. What shift might this indicate for negotiation leverage?
What is tilt toward buyers
Black Hills buyers value proximity to recreation; which event type targets that avatar best?
What are community trailhead or park pop-bys/events
In softening submarkets, what script frame helps price reductions land
What is data-anchor with DOM and list-to-sale gap?
Black Hills buyers stretch timelines; what automation keeps nurtures warm?
What is a biweekly market alert + monthly long-form email?
Your average price is 375k and effective commission is 2.7% per side. What is estimated GCI for 28 sides?
What is about $283,500?” (375,000 × 0.027 × 28)
Spearfish median listing ~595k in Sep 2025; what strategy adjusts affordability perception for move-up buyers?
What is payment-framed pricing and 2-1 buydowns
Rapid City inventory rose; which weekly touch plan works best for active seller leads?
What is 2 market updates + 1 pricing strategy touch weekly
SOI plan for Rapid City: Optimal Quarterly Touch Mix?
What is one call, one mail, one invite per quarter?
Quarterly cadence for plan refresh in a mixed-signal market?
What is a Q1–Q4 target and channel review every 90 days?
You set quarterly targets and miss Q1 by 20%. Name two levers you adjust first for Q2
What are daily conversations + appointments set goals (raise convos, add set appointments; adjust channel mix/time blocks)
Sturgis prices up ~3% YoY but long DOM. What two tactics improve absorption?
What is price-to-position + pre-inspection/condition upgrades
For rural/acreage seekers near Black Hills, what channel has best ROI to test first?
What is targeted PPC + YouTube long-form tours
Spearfish luxury lead goes dark; what 3-step revive sequence over 7 days?
What is value email with comp shift, text CTA, voicemail market alert?
Time-blocking rule for high-D agents to improve task follow-through.
What is a daily 15-min scoreboard and 2-hour deep work block?