Social Media Platforms
Which social media platform is known for its visual boards and pins?
a) X
b) LinkedIn
c) Pinterest
d) Snapchat
c) Pinterest
What feature allows you to share temporary content on Instagram?
a) Instagram Reels
b) IGTV
c) Instagram Stories
d) Instagram Live
c) Instagram Stories
What is the term for a paid advertisement on social media that promotes a company's products or services?
a) Sponsored Post
b) Boosted Post
c) Promoted Tweet
d) Paid Ad
a) Sponsored Post
What do the initials "CTR" stand for in online marketing metrics?
a) Click-Through Rate
b) Cost-Per-Click
c) Customer Traffic Revenue
d) Conversion Tracking Ratio
a) Click-Through Rate
Who founded Facebook?
a) Mark Zuckerberg
b) Jeff Bezos
c) Elon Musk
d) Larry Page
a) Mark Zuckerberg
What is the maximum length of a tweet on X?
a) 100 characters
b) 140 characters
c) 280 characters
d) 320 characters
c) 280 characters
What is the main feature of Snapchat that differentiates it from other social platforms?
a) LinkedIn Groups
b) Instagram Stories
c) Disappearing Messages and Stories
d) YouTube Live
c) Disappearing Messages and Stories
In Facebook advertising, what is the term for users who have previously interacted with your website or content?
a) Lookalike Audiences
b) Custom Audiences
c) Target Audiences
d) Conversion Audiences
b) Custom Audiences
What term is used to describe the practice of optimizing website content to improve search engine rankings?
a) PPC
b) SEM
c) SEO
d) CTR
c) SEO
Which company owns YouTube?
a) Facebook
b) Google
c) Amazon
d) Microsoft
b) Google
What is the term for the practice of creating and sharing content to promote a product or service?
a) Social Selling
b) Influencer Marketing
c) Content Marketing
d) Affiliate Marketing
c) Content Marketing
Which social media platform is best suited for professional networking and job searching?
a) Facebook
b) Pinterest
c) LinkedIn
d) Instagram
c) LinkedIn
What type of Google advertising allows you to display ads on websites that are part of the Google Display Network?
a) Search Ads
b) Display Ads
c) Video Ads
d) Shopping Ads
b) Display Ads
What do the initials "PPC" stand for in online advertising?
a) Pay-Per-Cost
b) Pay-Per-Click
c) Paid Promotion Campaign
d) Public Profile Clicks
b) Pay-Per-Click
Which social media platform's logo is a blue bird?
a) Instagram
b) X
c) Snapchat
d) Pinterest
b) X
Which social media platform is known for its disappearing photo and video messages?
a) Facebook
b) Instagram
c) X
d) Snapchat
d) Snapchat
On which social media platform can users "Pin" images and share ideas?
a) X
b) Pinterest
c) LinkedIn
d) Snapchat
b) Pinterest
What is the term for the practice of promoting a product or service through influencers on social media known as?
a) Social Advertising
b) Influencer Marketing
c) Affiliate Marketing
d) Content Marketing
b) Influencer Marketing
What is the term for the amount of money allocated to spend on social media advertising campaigns?
a) Ad Spend
b) Promotion Budget
c) Marketing Fund
d) Ad Budget
d) Ad Budget
What is the most popular social media platform in the world in terms of active users?
a) Facebook
b) Instagram
c) LinkedIn
d) X
a) Facebook
What is the character limit for a LinkedIn headline?
a) 80 characters
b) 100 characters
c) 120 characters
d) 140 characters
c) 120 characters
What does the term "DM" stand for in social media?
a) Digital Marketing
b) Direct Message
c) Data Management
d) Design Mastery
b) Direct Message
What is the recommended video aspect ratio for Facebook and Instagram?
a) 16:9
b) 4:3
c) 1:1 (Square) or 4:5 (Vertical)
d) 9:16
c) 1:1 (Square) or 4:5 (Vertical)
What is the main goal of a call-to-action (CTA) in marketing?
a) Increase Brand Awareness
b) Drive Engagement
c) Generate Leads
d) Encourage the audience to take specific action
d) Encourage the audience to take specific action
What is the main purpose of using hashtags on social media platforms?
a) Increase Followers
b) Improve Engagement
c) Categorize Content and Increase Visibility
d) Enhance Profile Aesthetics
c) Categorize Content and Increase Visibility