Awareness
Drive Traffic, Build Brand and Increase Exposure about a Product or Service
What is Create Awareness?
Buying stage has customers researching and visiting websites?
What is the Consideration?
Buying phase where a company engages with potential customers by creating a special "call to action"
What is Purchase phase?
A focus on repeat business and customers to try new offers.
What is Loyalty Phase?
Who tried to steal Christmas from the Whos of Whoville?
Who is the Grinch?
Spectrum Reach Product that has the most impact on Awareness?
What is TV and/or Streaming TV?
Top Media Platform that people spend 4.5 hours daily with and is most effective in consideration for being memorable and engaging?
What is TV?
Reaching customers in competitive marketplace - drives this outcome.
What is grows market share?
a trusted local channel offering branding that shows their business is part of the community.
What is Spectrum News 1?
What is the best selling Christmas single of all time?
What is White Christmas?
Ads delivered on TVs, Laptops, Tablets and Phones.
What is Multi-Screen Delivery - Reaching Customers on ALL Screens?
What is Streaming TV?
Targeting a specific area to drive store traffic.
What is Zone Targeting?
Targeting down to the exact area in cable and non-cable homes?
What is zip-zone targeting?
Rudolph the Red-Nosed Reindeer was created as a promotion for what department store?
Who is Montgomery Ward?
Delivering Ads to a Specific Group of People?
What is Audience Targeting?
Network targeting based on Audience attributes or demographics with highest chance of reaching a desired audience.
What is Audience Targeting?
Airing different commercials to change call-to-action messaging.
What is alternative ad copy?
Platform to deliver relevant messages to consumers online to encourage repeat and new business.
What is Display/Online Video for Loyalty?
What song does Lucy ask Schroeder to play on his piano in "A Charlie Brown Christmas"?
What is Jingle Bells?
Delivering ads to a specific area or location?
What is Geographic Targeting?
Ads delivered to potential customers based on websites they visited.
What is Behavioral Targeting?
3 out of 5 Cable Viewers Respond to this.
What are TV Ads?
Showing an ad again to consumers who have already visited a site can help drive new offers.
What is Site Retargeting?
The real St. Nicholas was born in what modern-day country?
What is Turkey?