Section A, B
Why did Flash Foods decide to have a new advertisement created?
a. to advertise a new product
b. to persuade people that their products are healthy
c. to inform people about a special offer
d. to describe the ingredients of a product
b. to persuade people that their products are healthy
4. What does this in line 4 refer to?
a. the importance of food marketing
b. the extent of misleading advertising
c. the necessity of using tricks
d. the number of tricked consumers
b. the extent of misleading advertising
7. Which of the following will not be discussed in the seminar?
a. how to influence a specific group of people
b. increasing sales with smells
c. attractive food presentation
d. effective descriptive language
a. how to influence a specific group of people
9. Which texts refer to the language used in an advertisement?
a. sections A and B
b. sections B and D
c. sections C and D
d. all sections
b. sections B and D
Read again,
What's a synonym for: perfect
Flawless
2. Which of the following is probably true about Miranda Gilbert?
a. She works in the health industry.
b. She is a regular customer at the fast food place.
c. She avoids eating fast food.
d. She is a lawyer.
c. She avoids eating fast food.
5. What does the writer imply about marketers?
a. They stop at nothing for the appearance of perfection.
b. They don’t want viewers to know the tricks they use.
c. They want consumers to recognise the food advertised straightaway.
d. They prefer to use digital editing only as a last resort.
a. They stop at nothing for the appearance of perfection.
8. Who is the lecture aimed at?
a. members of the public who want to learn to resist marketing tactics
b. marketing professionals who want advanced knowledge
c. people interested in working in marketing
d. restaurant owners looking for new ideas for dishes
c. people interested in working in marketing
10. Which of the following will people attending the seminar come across?
a. people protesting against Flash Foods
b. a flyer advertising food
c. business owners looking for customers
d. an online petition
b. a flyer advertising food
Read again,
What word matches this description:
To put something inside an envelop along with a letter.
Enclose
3. What is Miranda asking Flash Foods to do?
a. to make their chicken sandwich healthier
b. to improve their sandwich so it looks like the advert
c. to stop selling the product
d. to stop promoting the product through an incorrect representation of it
d. to stop promoting the product through an incorrect representation of it
6. What is the writer’s main point in the last paragraph?
a. The influence of false advertising will lead to unnatural products.
b. People will soon start objecting to false advertising.
c. Marketing will become less effective as people become aware of its tricks.
d. Consumers have realised that they are being deceived
a. The influence of false advertising will lead to unnatural products.
Read again,
What word matches this description:
To stop doing something
drop
Read again,
What's a synonym for: obvious, clear
apparent
Read again,
What word matches this description:
to trick somebody and make them believe something that is not true
deceive