RE Marketing Strategies I
Market Trends and Analysis
Macro and Micro Marketing
Goal Setting Analytics
Leveraging Technology
100

A term that decreases client coverage and another meaning for agent saturation.

Competition

100

When interest rates increase, what happens to the buyer's market?

Decrease

100

Another name for "Off The Filed/Offline Marketing"

Micro Marketing

100

A goal-setting formula, that is used to dictate how many closed transactions you gain from initial conversations. 

30% rule

100

A social media platform specializing in posts, reels, and 24-hour stories. 

Instagram

200

A promising goal that allows your business to "work for itself". It creates the ability for you to be in two places at once. 

Referal based business

200

A real estate concept that is impacted by supply and demand when listing homes.

Days on Market

200

Another Name for "Online/On Field" Marketing

Macro Marketing

200

This goal-tracking method measures performance skills and is great for business evaluation. 

Conversion Goal 

200

A database that sends automated listings to clients. It allows you to track activity and serves as a lead-generating tool. 

One Home Portal/Listing Portal

300

A group of individuals who consistently refer your business. 

Circle of Influence (COI)

300

What happens to listings when the Days on Market continue to increase?

List prices may drop.

Buyers Most Likely to Negotiate.

300

The most popular "Marco Marketing" platform

Social Media

300

If you speak with 14 prospective clients, based on the 30% rule, how many clients will most likely make it to a closed transaction

Aprx. 5
300

A system that promotes your lifestyle to the public. It has multiple platforms and helps generate clientele. 

Social Media

400

This type of person has the ability to create long-lasting relationships.

Networker

400

A market concept showing a pattern within an allotted amount of time.

Market Trend

400
A micro-marketing technique that involves send a mass or bulk of emails to a targeted audience.

Email Campaign 

400

If you meet with 10 prospective buyers, and 8 sign buyer broker agreements, what is your conversion rate?

80%

400

This system allows you to organize contacts. It assists in collecting and managing information for prospective, current, and previous clients.

Customer Relationship Management (CRM)

500

A type of niche that ensures consistent inventory and may involve your services for buying or selling transactions.

Investor

500

An MLS app that shows market trends and Statistics.

Market Stats

500

A macro marketing concept that displays all of your marketing sites and branding on one page.

Landing Page

500

A popular tab on your MLS home page that shows things such as Days on Market, Back on Market, New Listings, Released Homes, and Coming Soon Properties. 

Market Watch Tab

500

A specialized MLS real estate system that provides a property overview and tax ID information. This tool can be used during an offline farming campaign OR to research detailed information on a specific property beyond the MLS.

Realist