Big Tobacco
What does the tobacco industry view teens as?
Replacements for the smokers they lose daily to tobacco-related illnesses or cessation.
Every ? seconds, someone in the world dies of a tobacco-related illness.
8
What does Point of Sale refer to?
Advertising in the retail environment (pharmacies, grocery stores, convenience stores)
What is a brand? (Describe and/or give an example)
Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers.
Marlboro, Kool, Converse
Reality Check is anti- smoker:
TRUE OR FALSE
FALSE
Give one reason the tobacco industry targets teens.
•90% of smokers started at or before the age of 18
•Teens are more likely to ignore the future health consequences of smoking
•Stronger addiction to nicotine
Tobacco kills how many New Yorkers a day?
1200
What is a Power wall?
The large wall of tobacco products located directly behind the register
Name the brand that goes with this slogan:
“Just do it.”
Nike
What ages are Reality Check members?
13-18
What are the three steps Big Tobacco follows to target teens?
1.Research
2.Branding
3.Advertising
Worldwide, tobacco kills almost ? million people a year.
5
___% of teens shop at convenience stores at least once a week.
75%
What is one of the most powerful tobacco brands ever created?
Marlboro
What is street teaming?
A form of grassroots activism where you take your message to the streets in an unconventional often attention-grabbing manner
Name 1 example of street teaming activities
1.Chalk the Walk
2.Chants/Machines
3.Operation Silence
4.Petitions
5.ANYTHING!
What year was Reality Check started?
2000