IT Innovation Waves (Swanson)
In IT innovation waves, what usually comes first: hype or real business value?
Hype comes first
What famous model do the authors use to compare Generative AI hype?
Gartner’s Hype Cycle
A firm adopts GenAI because “everyone else is doing it.” Is this mindful or mindless?
Mindless
What is an “organizing vision”?
A shared story that explains what a new technology is, why it matters, and how firms should use it
Name one “hype metric” used in the article
Google search trends, website traffic, media coverage, venture capital investment.
A manager tests GenAI in one small pilot project before rolling it out. Mindful or mindless?
Mindful
According to Swanson, why do IT innovation waves not just happen naturally?
Because different actors actively create hype and push new technologies
Does the article support Gartner’s idea that GenAI is in a “trough of disillusionment”?
No, the data does not clearly show a big drop in interest or use.
A company buys an AI chatbot but employees don’t use it. Which Swanson concept does this show?
Implementation gap (adoption without real use/value)
What is the difference between adoption and implementation?
Adoption = deciding to buy/commit to the technology
Implementation = actually making it work in practice inside the organization
What does the article suggest about the future of GenAI hype: one big boom-and-bust, or repeated waves of excitement?
Repeated waves of excitement, not one big crash
A firm gets lots of media attention for “using AI,” but customers see no improvement. Which gap from the theory does this show?
The gap between attention/adoption and real value (implementation gap).