Definition
Consumers "hire" products or services to perform specific tasks or solve problems.
Jobs to Be Done theory
Bumble
Identify Your Pain Points
Jobs to Be Done theory, which was popularized by ____________?
Clayton Christensen
FREE PTS
+100
plus for other teams
+ 100
Involves entering a market by offering a product or service at a lower price point, gradually moving up-market to capture more segments.
Low-end disruption
Texas Instruments
New Market Opportunities
FREE PTS
+200
Title of the topic presented
Recognizing Opportunity
PLUS POINTS
Gathering and analyzing data on industry trends, competitors, and consumer behavior to understand the market landscape and identify potential opportunities.
Conduct Market Research
Uber
Delivery Process / What can I Improve about this?
________ entry into the U.S. auto market in 1957 with the low-cost Corona is an example of low-end disruption.
Toyota
ZERO
0
minus points
- 300
You may need to pivot from your original idea as new needs arise in the market.
Is it Time to Pivot?
- 400
___________ co-founder of Warby Parker
Neil Blumenthal
Three Ways to Identify Business Opportunities
Identify Your Pain Points
Conduct Market Research
Question Processes
Explain New Market Opportunities
- The potential for entrepreneurs to create disruptive innovations that target previously underserved or overlooked segments of the market.
PLUSS POINT +++
Wanderful
Customer Experience / What can I Improve about this?
____________ identified the need for a convenient, fast, online shopping experience (Amazon)
Jeff Bezos
+ 500
Who is Clayton Christensen?
he popularized Jobs to Be Done theory