Ads and Extensions
You’re seeing this recommendation because some of your Search Network campaigns don’t have descriptions in sitelink extensions at the account or campaign level.
What is Add descriptions to your sitelinks?
_______ helps you get more conversion value or revenue at the target return-on-ad-spend you set. Your bids are automatically optimized at auction-time, allowing you to tailor bids for each auction.
What is Bid more efficiently with Target ROAS?
Recommended because some of your keywords haven’t received any traffic for the past year or more.
What is Remove Non-Serving Keywords?
Your ads were disapproved because of editorial issues. Fix your ad text to show your ads.
What is Fix Your Ad Text?
You’re seeing this recommendation because you use location extensions and qualify for store visit reporting from your existing campaigns.
What are Local Campaigns?
Recommended because your current setting allows low-performing ads to run as often as high-performing ads.
What is Use optimized ad rotation?
Recommended because our simulations show you may miss out on 5% or more of your future weekly traffic at your current budget.
What is Raise your budgets for upcoming traffic increases?
Recommended because you have redundant keywords with the same ad group, destination, bid, bidding strategy, and match type.
What is Remove Redundant Keywords?
Recommended because your conversion tracking tag isn't reporting any activity.
What is Fix Your Conversion Tracking
Recommended because your account is currently not running on Display, but has sufficient conversion data and eligibility to benefit from both Smart display campaigns as well Pay for Conversions.
______ give advertisers the opportunity to provide multiple headlines and descriptions to create one ad that adapts to show the right message to your customers. Advertisers who have implemented this best practice may see up to 10% more clicks and conversions for their responsive search ads.
What is Add Responsive Search Ads?
Recommended because your campaigns have enough clicks to benefit from Maximize clicks bidding.
What is Bid more efficiently with Maximize clicks?
Recommended because your Display Network ads can reach a larger audience with targeting expansion.
What is Use Targeting Expansion?
Your ads were disapproved because of destination issues. Fix your ad destinations to show your ads.
What is Fix Your Ad Destinations
BKA Acquired Win 300 Points
______ make your ads more prominent by showcasing the details of your products and services, including pricing. They also guide people to specific pages on your website with just 1 click.
What is Add price extensions to your ads?
Recommended because our simulations show your campaigns could receive more conversions with a smaller relative increase in targets
What is Adjust Your CPA Targets
Recommended because you have campaigns or ad groups that don't include audiences that could be relevant to your business.
What is Add Audiences?
Daily Double
What is the Current Spend Band?
What is 116$
DAILY DOUBLE
The Base Points Acquired for Opti Wins is this Number
Recommended because some of your ads have an ad strength below ‘Excellent’
What is Add assets to your responsive display ads?
______ sets bids to help get as many conversions as possible at or below the target cost-per-action (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction.
What is Bid more efficiently with Target CPA?
Recommended because you have campaigns that may benefit from custom audiences. like campaigns with a conversion goal or campaigns that can use high-performing keywords to drive lower funnel actions.
What is Create a Custom Audience
Your dynamic ads can’t show content from items that were recently removed from your feed. Review your feed and add any missing items.
What is Review the Drop in Items From Your Feed?
Recommended because your account is currently not running Smart Shopping campaigns, but has sufficient conversion data and eligibility to benefit from Smart Shopping campaigns.
What is a Smart Shopping Campaign