Recruitment Travel
Office Etiquette
Cultivating the Funnel
100

Tabling at an event, during lunch, or doing in-class presentations

What is a visit?
100

If not in a meeting, presentation or appointment with a student. Your "accepting queue calls" on ring central is on. 

What is answering the phones?

100

Guiding students through, inquiry, application, acceptance, and enrollment.

What is the enrollment funnel.

200

Admissions Counselors are expected to set-up 30 minutes before & stay until the end of their event.

What is arriving on time/departure

200

Being mindful of lunch, travel schedules while maintaining staff in the office.

What is office coverage?

200

TWU has representatives to assist through the admission funnel in Denton, Dallas, Houston, RGV and San Antonio.

What is an admission counselor?

300

Wearing a TWU issued top, TWU colors, name tag and following business casual, no jeans or sneakers allowed 

What is TWU Dress Code?

300

"Hi, I don't have an appointment, but I want to speak with a counselor".

What is a walk-in
300

Establishing and maintaining professional relationships with High Schools, Community Colleges, and Universities.

What is a Rep?

400

Utilizing past data to develop tiers, from applications to enrollment within the funnel.

What is territory management?

400

Part-time staff that supports the office of admissions. 

What is a student worker?
400

Differentiating between a student that has sought TWU, expressed interested in TWU or shared similarities with TWU.

What is a hot/warm/cold lead?

500

Researching benchmark institutions to stay on top of current admissions patterns & processes.

What is trends in Higher Ed?

500

Providing a positive and engaging student experience to all families to enhance university enrollment.

What is customer service?

500

Visiting students within your territory & developing a professional relationship from inquiry to enrolled to enhance university enrollment

What is connecting and engaging?